Sep 23, 2026| JD Retail
JD.com Opens Its First 101HOME in Shanghai, Bringing the Art of Living to an Innovative Retail Experience
SHANGHAI, China, September 23, 2026 – JD.com today announced that its first 101HOME store will open on September 28 in Jing’an District Shanghai, introducing a premium home and lifestyle retail destination that brings together global design, home furnishing solution, smart technology, fashion, renovation services, dining, art and cultural experiences under one roof.
With JD.com’s global sourcing capabilities, self-operated retail model and omnichannel infrastructure, 101HOME will offer a seamless “shopping upon seeing” experience, allowing consumers to explore new possibilities for their homes and discover the art of everyday living.
Spanning approximately 12,000 square metres across four floors, 101HOME is designed to meet the evolving needs of consumers from age 0 to 101, across different life stages, household structures and lifestyles.
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The Shanghai 101HOME brings together more than 1,000 full category home and lifestyle brands, including over 30 international brands making their China debut and more than 150 domestic and international brands making their JD.com debut. It features more than 15,000 carefully selected products, including over 2,000 exclusive products and more than 1,000 new product launches. Some of its international brand portfolio includes Swiss furniture brand Vitra; US design and office furniture brand Herman Miller; Italian furniture brand Gervasoni, lighting brands Flos and Artemide; Danish design houses Fritz Hansen, ferm LIVING, and GUBI; Chinese original brands include U+, which blends traditional Chinese craftsmanship with contemporary furniture design, and FNJI, known for understated modern Chinese furniture, and more.
At the heart of 101HOME are 33 “Dream Homes”, designed for different living situation, family structures, lifestyles and interests. The Shanghai store features spaces created by British designer Kelly Hoppen CBE, and Japanese designers Shuhei Aoyama and Takashi Honma. Chinese designer Wang Heng (Ryan) draws on Song dynasty-inspired aesthetics to create a three-generation family home. Consumers can step into fully designed home settings and see how furniture, lighting and furnishings come together, offering inspiration for their own homes.
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“101HOME is designed to go beyond traditional home retailing, bringing together home design, lifestyle trends and social experiences under one roof,” said Billy Bao, Head of 101HOME at JD.com. “We want to create a unique experience where consumers can discover new products, explore different ways of living and find inspiration for their own homes. With JD.com’s global sourcing and supply chain capabilities, we can help turn that inspiration into reality, making it easier for consumers to create a home that reflects their individual lifestyles.”
Building on the launch of its online flagship store in May 2025, 101HOME connects physical experiences with JD.com’s directly sourced and self-operated retail model. Consumers can explore complete home designs, feel the products in person and scan to purchase directly in store. Through 101HOME CARE service, Dream Home designs can be adapted to individual homes, while JD.com’s logistics and supply chain capabilities support integrated delivery, installation and after-sales services.
Technology is integrated throughout the experience. Powered by JD.com’s JoyAI and JoyInside technologies, highly integrated smart home solutions demonstrate applications across entry systems, kitchens, bathrooms, sleep and health management. The store also features dozens of robotic products, allowing visitors to explore how robotics could become part of everyday family life.
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Moving beyond traditional home retail, 101HOME further combines shopping with design discovery, exhibitions, dining and social experiences, creating a dynamic retail environment that evolves with changing consumer interests. The Shanghai store features here cafe, a popular coffee brand from Kyoto; ICE BOUQUET, known for its floral-inspired gelato; JUANZONG Books; DEVINE’R NYC, a New York coffee and lifestyle brand; and Foyer de Lumiere, a Japanese-French bistro, several of which are making their mainland China or Shanghai debuts. 101HOME also offers more than 300 Burgundy wines sourced through limited allocations, with over 100 available by the glass, making it China’s most extensive by-the-glass selection of allocated Burgundy wines. Seven public artworks are also integrated across different floors and public 101HOME spaces, bringing together architecture, art and contemporary living as part of the overall retail experience.
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The opening of 101HOME marks a new milestone in JD.com’s physical retail strategy. Moving beyond a product-led model, 101HOME places greater emphasis on experience, discovery and social interaction, while introducing a range of new-to-market retail and lifestyle concepts, supported by JD.com’s capabilities in retail, digital supply chain and logistics.
101HOME is also accessible digitally through its WeChat mini programme and the JD.com app.
Sep 16, 2026| JD Retail
JD.com Launches CHEFRESH, Bringing AI Meal Planning and Robotic Cooking into the Home
- JD.com introduces CHEFRESH, an AI-powered healthy eating companion for the home that turns personalized dietary guidance into everyday meals.
- CHEFRESH combines Health Brain AI, JD.com’s fresh food supply chain and an intelligent cooking robot, connecting personalized meal planning, ingredient delivery and cooking in one service.
- CHEFRESH also announced partnerships with Raffles Hospital, the UK Butler Guide and OriginX, bringing together expertise in health management, premium household services and AI innovation.
BEIJING, September 16, 2026 — JD.com, also known as JINGDONG, today launched CHEFRESH (七鲜大厨), a new AI-powered healthy eating service for the home. Designed to turn personalized dietary guidance into everyday meals, CHEFRESH brings together AI, JD.com’s fresh food supply chain and robotic cooking in an integrated service.

At the heart of CHEFRESH is Health Brain AI, powered by JoyInside, JD.com’s AI-powered integrated software and hardware solution. Users can provide health check reports and dietary preferences, which Health Brain AI uses together with nutritional knowledge to create personalized meal plans and daily menus tailored to their health and dietary needs. High-quality fresh ingredients are then selected, cleaned, portioned and delivered through JD.com’s fresh food and cold-chain network. An intelligent cooking robot completes the process at home, automatically managing cooking, seasoning and even self-cleaning.
“Our goal is not simply to give people advice on healthy eating, but to help turn that advice into the meals that reach the family table every day,” said the head of CHEFRESH. “Health, convenience and taste all need to come together.”

CHEFRESH has opened its first pre-orders in Beijing, Shanghai, Guangzhou, Shenzhen and other cities. Initial orders will be delivered progressively in the order in which reservations are placed.
CHEFRESH is also exploring how AI can help preserve family recipes. A special edition allows families to digitally record recipes, including ingredient proportions, seasoning, cooking steps, temperature and heat control. The intelligent cooking robot can then reproduce these dishes consistently, offering a new way to preserve and share family recipes across generations.

At the launch, CHEFRESH announced strategic partnerships with Raffles Hospital, the UK Butler Guide and OriginX, connecting professional health expertise, household services and AI innovation.
“Professional medical advice only creates lasting value when it becomes part of everyday life,” said Dr. Charles Poon, Medical Director of Raffles Medical North China and General Manager of Raffles Hospital Beijing. “Through our collaboration with CHEFRESH, we hope to better connect professional health management with the meals people eat every day.” This reflects Raffles Hospital’s emphasis on extending dietary guidance beyond the clinical setting and into patients’ daily lives.
“For premium households, quality is not only about good ingredients. It is also about having a trusted service that brings together nutrition, taste and convenience,” said Liang Guo, Chief Representative for Greater China at the UK Butler Guide Service Group. “That shared focus on trusted household service is what makes this collaboration meaningful.”
“What interests us is how CHEFRESH brings AI and intelligent devices into an everyday setting such as the family kitchen,” said Daojun Sun, Co-founder of OriginX, a leading Chinese company integrating AI research, industry and real-world applications, and Director and Professor at the Institute of AI Marketing, Communication University of China. “We look forward to exploring how AI, intelligent devices and quality retail can work together to create new consumer experiences.”

CHEFRESH reflects JD.com’s broader exploration of bringing AI from the digital world into everyday physical activities. Rather than stopping at recommendations about what people should eat, CHEFRESH connects AI-powered planning with the physical execution of sourcing, delivering and cooking food. By combining AI, supply chain capabilities and intelligent hardware, JD.com is exploring how AI can help turn digital intelligence into practical, real-world experiences.
(vivian.yang@jd.com)
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