Sep 15, 2021| JD Worldwide
JD.com Opens First E-space Store in Indonesia
by Yuchuan Wang
JD.ID, JD.com’s e-commerce joint venture in Indonesia, inaugurated JD.com’s first overseas E-Space store, JD.ID Electronic Store, in Indonesia on September 14. E-space is the mega retail “experience store” chain first launched by JD.com in 2019 in Chongqing, China, before spreading to other cities.
Located in AEON Mall Sentul City, one of the largest shopping malls in West Java province, the nearly 1,300-square-meter store offers thousands of types of products from various brands of smartphones, gadgets, laptops as well as brands of home appliances, home living and furniture.
Additionally, the store provides experiential areas such as a gaming area and smart home area for consumers to enjoy various store and brand events.
The store adopts an omni-channel model to provide customers with a seamless online-to-offline shopping experience, where they can place orders online and experience and pick up the products on site, or have products delivered on the same day by JD.ID’s logistics network.
“The launch of the E-Space store in Indonesia proves our commitment to excellent service, by offering various shopping platform options to our customers. We hope that through the inauguration of this newest offline outlet, JD.ID can more closely connect with consumers, especially providing them with convenience, comfort, and freedom in choosing the shopping platform that best suits their needs,” said Zhang Li, Chief Executive Officer of JD.ID.
Since 2018, JD.ID has consistently innovated to be able to provide an omni-channel shopping experience for consumers in Indonesia, by combining the online and offline channels to complement each other and leverage the company’s rich product offering and strong logistics infrastructure. After opening its first omni-channel outlet in 2018, the company has opened five physical stores offering omni-channel services.
“As the first e-commerce platform in Indonesia to provide omni-channel sales, JD.ID firmly believes that being able to provide consumers with the experience of shopping for whatever, whenever and wherever is the best customer experience,” said Zhang.
JD.com to Launch New 40,000 Sq.m. Physical Store “JD MALL”
by Yuchuan Wang and Ling Cao
JD.com launched the “JD MALL” brand, the upgraded version of its E-Space omni-channel retail experience store on September 14, via an online press conference. The new shopping destination will first debut in Xi’an, China, on September 30.
With an area of 42,000 square meters across five floors, JD MALL in Xi’an offers an immersive omni-channel shopping experience to consumers through 200,000 items from over 150 domestic and international brands.
Consumers are able to place orders through the official WeChat Mini Program by scanning QR codes on each of the items, and JD will handle the last-mile delivery to their doorsteps through the company’s strong logistics infrastructure.
In addition to traditional categories such as electronics, home appliances, and digital accessories offered in E-Space, JD MALL also provides a wide range of items in home , furniture, kid, smart healthcare products and auto accessories.
At the same time, JD MALL offers one-stop home design services and home appliance package purchases, enabling customers to enjoy a seamless shopping experience from designing, product selection to installation and aftersales. A selection of products also supports 2-hour delivery and 24-hour installation services.
JD MALL combines fashion and technology elements from design to experience. Customers can enjoy tech devices and experiences including holographic projection, VR equipment, intelligent robot, a virtual livestream room and transparent computer room.
As JD’s integrated consumption shopping center, one of JD MALL’s differentiations is the immersive experience. The Mall will have 11 themed experience zones and 29 product interaction zones, such as a beauty salon, audio experience area, drone testing, massage, etc, making it a multi-scenario and fun space for customers.
JD is continuing to provide different kinds of physical stores amid the growing trend in which customers pursue a high-quality and multi store ecosystem, including JD E-Space, JD home appliance flagship stores, JD computer and digital stores and JD retail experience shops. This is also part of JD’s plan to promote its omni-channel operation and accelerate the industrial structure upgrading.
In the first half of this year, transaction volume of JD’s E-Space in Chongqing increased 105% YOY, while the transaction volume of the opening day of the same type of store in Hefei, Anhui province reached RMB 166 million yuan, and the traffic for both online and offline was over 1.2 million.
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