JD.com Brings Scandinavian Design and Quality to Hundreds of Millions of Chinese Consumers with Launch of IKEA Official Flagship Store

Posted on by Yuchuan Wang

Beijing, August 4, 2025 — JD.com announces the launch of IKEA’s official flagship store on its platform, making IKEA’s signature Scandinavian design and extensive product range directly accessible to JD.com’s vast online customer base. The opening underscores both companies’ shared commitment to meeting China’s growing demand for personalized and diverse home living solutions.

JD.com’s extensive coverage, efficient logistics, and digital operations will complement IKEA’s expertise in the home furnishings sector, offering consumers a one-stop, high-quality, cost-effective living solution.

The JD.com IKEA flagship store features 6,500 products, across 168 categories, including the exclusive debut of BÄSTBOLL gaming chair, MÅLOMRÅDE gaming desk and more. JD.com and IKEA plan to expand both product categories and selections in the future to meet the evolving needs of Chinese consumers.

In addition to retail collaboration, IKEA will partner with JD Logistics to leverage its nationwide in-house delivery network to fulfill parcels from the flagship store, allowing IKEA to extend its reach to regions beyond the footprint of its physical stores in China. Over more than a decade, JD.com has developed a reputation for offering same- and next-day delivery services in China as standard, with the company now fulfilling 95% of orders within 24 hours, ensuring an efficient shopping experience for customers.

The official IKEA flagship store on JD.com will be able to deliver a more immersive shopping experience to customers, powered by JD.com’s Naked-Eye 3D Solution, “Mini Liying”. This means shoppers can enjoy a 3D visualization of some IKEA products by simply tilting their mobile phones, without wearing glasses or a headset.

Yanzhong Yao, SVP of JD.com and President of JD Retail Appliance and Home, said: “We are thrilled to welcome IKEA to JD.com. This collaboration not only expands our home category brand offerings, but also brings more inspiring and high-quality home shopping options to consumers. By leveraging JD.com’s expertise in supply chain management and digital operations, combined with IKEA’s extensive experience in home living, we’ll continue to enhance the online shopping experience for Chinese households.”

Pontus Erntell, President & Chief Sustainability Officer at IKEA China, said: “Since 2018, IKEA China has been steadily expanding our digital presence and strengthening the omnichannel development. The launch of IKEA JD Flagship Store marks another important milestone under our “Growth+” strategy, enabling us to enhance our accessibility to more Chinese families who value quality and service, and further enhance our omni retail ecosystem. We are pleased to collaborate with JD.com to bring a more convenient and diverse home furnishing shopping experience, and to create a better everyday life to the many more families in China.”

The launch of IKEA’s flagship store on JD.com further strengthens IKEA’s omnichannel strategy in China. In recent years, China’s home furnishings market has been experiencing a dual trend of diversified consumer demand and omni-channel integration. Younger consumers, who are the primary driving force, have increasingly diverse aesthetic and functional demands for their homes, with a convenient one-stop shopping experience becoming the norm.

Growing demand among Chinese consumers for high-quality global home brands is driving the accelerated entry of international brands into the Chinese market and JD.com is the preferred partner of many of these brands. In the first half of 2025, the number of international brands joining JD Home grew by over 130% year-on-year. JD.com will continue to work closely with global partners like IKEA to unlock new growth opportunities, and constantly optimize its supply chain and strengthen its service capabilities. The company has already established partnerships with brands such as MUJI, Natuzzi Italia, HAY, &Tradition, Georg Jensen, LOEWE, LE CREUSET, Villeroy & Boch, and RIEDEL, and many more.

 

(yuchuan.wang@jd.com)

JD.com Ranks 44th in 2025 Fortune Global 500, Marking a Decade of Value Creation

Posted on by Vivian Yang

JD.com is pleased to announce its ranking at 44th on the Fortune Global 500 list for 2025, climbing three spots from the previous year. This achievement marks a decade of JD’s inclusion on the list and underscores its consistent growth, highlighting its standing among the world’s largest companies by revenue.

Since joining the Fortune Global 500 in 2016, JD.com has achieved a series of impressive milestones. The company has quadrupled its customer base and expanded its network of brand and merchant partners by over tenfold. Its workforce has grown from 100,000 to approximately 900,000 employees by Q1 2025, including delivery couriers, customer service teams, and other vital roles. These achievements reflect JD.com’s unwavering commitment to delivering value, driving innovation, and enhancing lives through technology and collaboration.

Recently, JD.com has accelerated its global expansion through the 10 Billion Growth Plan for its cross-border e-commerce business. The project aims to introduce 1,000 new overseas brands to China over the next three years and reach over 10 billion RMB ($1.4 billion) in sales growth.  JD’s European online retail platform operates locally in the Netherlands, France, the UK and more locations with warehouses and staff to offer swift delivery of high-quality products and reliable services to local customers. Additionally, JD Logistics plans to double its overseas warehouse capacity by the end of 2025, further strengthening its global supply chain to meet increasing demand.

Guided by its vision to be the most trusted company in the world and its mission to make life better through technology, JD.com is dedicated to building an innovative, inclusive, and sustainable ecosystem. We invite customers, partners, and communities worldwide to join us in creating a brighter, more connected future.

 

(vivian.yang@jd.com)

JD.com Announces “10 Billion Growth Plan” to Introduce 1,000 Overseas Brands to China over Next Three Years

Posted on by April Chai

Beijing, 25 July, 2025 – In China, two things are true in commerce: Firstly, when it comes to Chinese consumers, they know exactly what they want and in recent years it’s clear there has been a growing demand for international products.

The second thing that’s true is that JD.com (also known as JINGDONG), with customers at the heart of everything it does, always goes over and above to provide consumers what they want, when they want it.

So it’s not surprising that JD.com, a global leading technology and service enterprise with supply chain at its core and China’s largest retailer by revenue, has announced an ambitious “10 Billion Growth Plan” to introduce 1,000 new brands from overseas through cross-border e-commerce over the next three years.

Leveraging its strong cross-border import supply chain capabilities, JD.com is committed to serve as the gateway in connecting global brands with the growing demand for international products from Chinese consumers. It’s a win-win for everyone, with these overseas brands achieving a total sales growth of 10 billion RMB.

The “10 Billion Growth Plan” will be supported by three major initiatives: “Centennial Brands,” “National Pavilions,” and “Global Goods Recruitment.” Here’s what’s involved:

  • Centennial Brands Initiative: JD.com is teaming up with iconic international brands that have been around for over 100 years but have not yet entered the Chinese market. As part of this effort, JD.com will introduce a “Global Centennial Pavilion,” providing a dedicated space to highlight these legendary brands. Additionally, special “Centennial Brand Days” will be organized to give Chinese consumers a chance to discover and experience the rich history and craftsmanship of these time-honored names, all from the comfort of their own homes.
  • National Pavilion Initiative: JD.com’s National Pavilions have quickly become a dynamic cultural hub, offering a window into the traditions, customs, and unique products of different countries. These pavilions, officially backed by embassies and trade chambers, are not just a platform for sales, but a way for consumers to experience the spirit of global cultures. Currently, JD.com operates 140 National Pavilions across its platform, and in the next three years, the company plans to expand this network to cover almost all countries in Europe, offering even greater access to distinctive, high-quality products overseas.
  • Global Goods Recruitment Initiative: JD.com will invite consumers to be part of the process of sourcing and bringing high-quality, international products to China, with a focus on health-conscious, organic, and locally produced items. If consumers know of international products they’d love to see available in China, JD.com’s team will actively work to bring those items to the platform. The initiative aims to expand the variety and quality of imported goods, helping to meet the growing and diverse needs of Chinese shoppers.

European brands have long been favored by Chinese consumers. In 2024, sales of European brand products on JD.com exceeded 740 million units, with total sales amount surpassing 87 billion RMB. In the first half of 2025, European brand sales on JD.com exceeded 390 million units, with sales amount exceeding 46 billion RMB. Brands like Danone and Nestlé from France, Adidas from Germany, and Fila from Italy all achieved double-digit year-on-year growth on JD.com.

 

(yuchuan.wang@jd.com)

JD Logistics’ Carbon Footprint Platform Recognized at WSIS Awards 2025

Posted on by Yuchuan Wang

JD Logistics has become the only logisitcs business in the world to be recognised in the top 20 companies in the category: “ICT Applications – E-Environment” at the WSIS (World Summit on the Information Society) Awards, 2025.

JD Logisitics’ (also known as JINGDONG Logistics) project: “Shared Supply Chain Carbon Emission Reduction Based on MRV-T Technology”, beat off stiff competiton from more than 1,000 global entries, underscoring its leadership in technology-driven carbon reduction and sustainable supply chain innovation.

The project focuses on supply chain decarbonization and is powered by JD Logistics’ self-developed SaaS platform, the Supply Chain Emission Management Platform (SCEMP). SCEMP is China’s first all-category, internationally certified carbon management SaaS platform. The platform enables end-to-end, precise monitoring, reporting, verification (MRV), and performance tracking of Scope 3 carbon emissions across supply chains. JD Logistics also works closely with upstream and downstream supply chain participants to foster a collaborative low-carbon ecosystem, significantly reducing climate impact across the broader production and manufacturing sectors.

WSIS is the world’s largest multistakeholder summit focused on “ICT for Development.” The summit is dedicated to advancing the role of information and communication technologies (ICT) in fostering a sustainable global information society. Jointly organized by ITU, UNESCO, UNDP, and UNCTAD, the summit recognizes organizations worldwide for their contributions to accelerating socioeconomic progress. This recognition affirms JD Logistics’ contribution to harnessing technology for global sustainability.

SCEMP is the only solution that integrates ISO 14064, ISO 14083, ISO 14068, and the Smart Freight Centre’s GLEC Framework, pioneering a distributed carbon ledger model that enables SKU-level carbon footprint tracking across the supply chain. Each carbon emission record is independently verifiable, transparent, and traceable. Since 2024, JD Logistics has extended its MRV-T technology to the consumer sector, making it possible to quantify carbon reductions from green consumption and sustainable deliveries.

To date, SCEMP has tracked the carbon footprint of over 100 million orders, with cumulative carbon reductions surpassing 500 tons. The platform now supports more than 100 global brands and over 60,000 enterprise carbon accounts, providing a strong data foundation for companies advancing toward low-carbon transformation.

JD Logistics continues to drive innovation across key areas including packaging, warehousing, and transportation. By working hand-in-hand with partners across the supply chain, JD Logistics is building a green ecosystem that supports shared environmental progress.

 

(yuchuan.wang@jd.com)

JD Super Signs RMB 500 Million Procurement Deal with Major Australian Beef Suppliers

Posted on by Vivian Yang

JD Super, the supermarket division under JD.com, has signed a major procurement agreement worth RMB 500 million (USD 70 million) with three leading Australian beef suppliers: Coles, Bindaree Food Group, and Stanbroke. This partnership marks a significant step in JD Super’s effort to source high-quality global products directly from producers, provide Chinese consumers with premium, cost-effective imported beef, and open new opportunities for international partners.

The deal encompasses a diverse selection of premium beef products, including grass-fed, grain-fed, Angus, and Wagyu beef, all sourced directly from these industry leaders. Coles, an iconic Australian retailer dating back more than 110 years, handles more than 500,000 cattle annually and is known for its high-quality standards. Bindaree, a prominent global supplier, is expanding its Myola feedlot to a capacity of 35,000 cattle and handles over 5,000 cattle each week. Stanbroke, an industry leader, manages 1.2 million hectares of pastureland and produces internationally certified Wagyu, Angus, and both grass- and grain-fed beef.

This collaboration enables Australian beef producers to address key challenges in the Chinese market, such as low brand recognition and high retail prices caused by traditional multi-layer distribution. By partnering directly with JD Super, these suppliers gain access to Chinese consumers more easily, cut out middlemen to offer more competitive prices, and strengthen their brand awareness in China.

JD Super, which is the only e-commerce platform sourcing beef directly from Australia, leverages JD’s vast customer base of nearly 600 million active users and advanced digital infrastructure to boost partners’ visibility and sales. Through targeted traffic support, effective consumer feedback tools, and JD’s intelligent supply chain, suppliers gain valuable insights into consumer preferences, allowing them to refine their products and foster greater brand loyalty and repeat business.

“This partnership strengthens JD Super’s supply chain, ensuring a stable and diverse range of high-quality Australian beef for our customers,” said a JD Super spokesperson in the fresh food division. “We are dedicated to working with top global suppliers to deliver exceptional products at great value, while helping our partners grow and increase brand recognition.”

JD Super aims to deepen its relationships with leading global producers, create value for partners, and bring superior quality products to consumers around the world.

 

(vivian.yang@jd.com)

JD Food Delivery Upgrades Rider Experience for Workforce with 150,000 New E-Bikes, Offers Enhanced Benefits

Posted on by Vivian Yang

By the end of June, JD Food Delivery’s full-time rider workforce increased to over 150,000 people. And with the summer delivery peak approaching, JD will put in RMB 2 billion worth of resources to enhance rider experience and benefits, offering substantial upgrades beyond existing social insurance benefits, known as the “five social insurances and one housing fund.” Full-time riders will receive special monthly allowances during extreme weather seasons, alongside 150,000 new state-of-the-art electric bikes to elevate their work experience.

The e-bike incentive program will refund the purchase costs to riders who complete 3,000 orders within 90 days of using the new bikes. The program has already launched in Beijing, Changsha, and Nanjing, with plans for a nationwide rollout. Riders will also sport racing-inspired uniforms and badges, boosting their professional image and sense of pride.

These sleek, JD-red electric bikes are designed for both performance and style, featuring ergonomic seats and backrests that rotate 180 degrees for rest, as well as portable fridges with dual-core cooling chips that double chilling efficiency compared to traditional models. The portable fridges ensure ice-cold deliveries stay fresh, enhancing customer satisfaction. The bikes also come with glowing, eco-friendly PU foam-insulated delivery boxes that extend heat retention by 100%, with free daily disinfection at stations to maintain hygiene.

JD Food Delivery drivers on the new bike. One driver uses his rotating backrest as he takes a well-earned break.

A JD Food Delivery spokesperson emphasized, “We’re committed to rewarding our riders’ hard work with tangible benefits. These upgrades not only enhance service quality but also ensure our riders feel valued and respected.”

This comprehensive welfare model sets a new standard for the delivery industry, earning recognition and support from riders and the public.

 

(vivian.yang@jd.com)

JD.com Introduces Tax Refund Service to Over 100 Stores Across China — Here’s What Overseas Visitors in China Need to Know

Posted on by Yuchuan Wang

There’s nothing better when travelling overseas than getting a tax refund on products you’ve bought. Well, the good news is that at China’s largest retailer by revenue, JD.com, international customers can apply for a tax refund of up to 9% at designated in-store counters.

JD MALL and JD Electronics & Appliances City Flagship Stores have been officially designated as tax refund-eligible outlets for overseas visitors. And to cash in, all you need to do is to make an eligible purchase of RMB 200 or more in a single store on the same day and present valid identification in one of 106 authorized stores in 39 cities across China.

It’s that simple!

“We have introduced multilingual signage, detailed tax refund guides, and bilingual announcements throughout our stores to help international shoppers easily access the service,” said a JD MALL spokesperson. “Customers can either pick up their purchases in-store or opt for complimentary delivery to their hotels.”

As China’s largest retailer by revenue, JD.com is a trusted destination for shoppers seeking authentic, high-quality products. With the introduction of the tax refund service, overseas visitors in key tourist and trade cities such as Shanghai, Beijing, Chengdu, Nanjing, Guangzhou, Kunming, Chongqing, Suzhou, Xi’an, Dalian, Qingdao, Hangzhou, Wuhan, Dongguan, and Yiwu can now enjoy a seamless shopping experience, with access to more than 50,000 products across more than 100 categories, from consumer electronics and home appliances, to household goods, beauty products, and more.

JD MALL and JD Electronics and Appliances City Flagship Stores represent JD.com’s innovative approach to offline retail, delivering immersive, digitally integrated, one-stop shopping experiences. JD.com data shows that portable, high-tech products such as smartphones, laptops, smartwatches, drones, projectors, electric toothbrushes, massage devices, hair dryers, and robotic vacuum cleaners have proven especially popular with international customers.

 

(yuchuan.wang@jd.com)

JD.com and Camposol Kick Off 2025 Peruvian Blueberry Season with First Shanghai Shipment

Posted on by Vivian Yang

JD Super, the supermarket division of JD.com, and Camposol, Peru’s leading fruit exporter, celebrated the arrival of the first 2025 season Peruvian blueberries in Shanghai on July 4. This landmark shipment, facilitated through a direct-procurement partnership, launches the global blueberry season and reinforces JD.com’s role as a trusted bridge for international brands and specialty products reaching Chinese consumers.

Building on the successful collaboration in 2024, JD Super and Camposol have strengthened their partnership to source top-tier blueberries directly from Peru’s northern orchards. This year, JD Super anticipates purchasing over 1,000 tons of blueberries, streamlining the supply chain to deliver fresher, more affordable fruit to Chinese shoppers. By eliminating intermediaries and optimizing the process, this partnership makes premium blueberries more accessible and less expensive, enabling consumers to enjoy what’s popularly called “blueberry freedom” in China.

The 2025 Peruvian blueberry season arrived two weeks ahead of schedule, with an estimated yield exceeding 400,000 tons of exceptional quality produce —a 27% increase from last year. JD Super is set to capture 10% of the 72,000-ton supply to China, cementing its position as the largest online retailer for Peruvian blueberries. The initial shipment features the selection of the premium Madeira variety, carefully graded to 16MM+ and 18MM+ sizes for superior flavor, sweetness, and consistency.

JD Super implements a comprehensive assurance system to ensure uncompromising quality through rigorous controls. On-site specialists at Camposol’s Peruvian warehouses monitor product standards from the source, while JD Super conducts regular online quality checks to ensure consistent excellence. Every blueberry meets JD’s strict standards for firmness and uniformity, guaranteeing customers receive premium-grade fruit.

To preserve freshness, the blueberries are transported via a fully sanitized, end-to-end cold-chain system from Peru to China. JD Logistics supports this with cold-chain delivery across over 300 cities, guaranteeing each blueberry arrives as fresh as when it was picked.

Since entering the imported blueberry market in 2018, JD Super has honed its supply chain expertise, reducing costs while improving quality. This direct-sourcing model has made Peruvian blueberries more affordable and popular, driving exponential sales growth on JD’s platform and turning an unfamiliar fruit into a household favorite in China. Peru’s blueberry industry has seen remarkable growth, with cultivation expanding from 80 hectares in 2012 to 20,500 hectares today, reflecting a 65% annual growth rate.

This partnership between JD Super and Camposol sets a new benchmark for global produce collaborations, delivering fresh, high-quality Peruvian blueberries to millions while fostering efficient, sustainable trade.

 

(vivian.yang@jd.com)