JD.com Unveils New Product Growth Initiative to Incubate 600 100-Million-Yuan Bestsellers in 2025

Posted on by Yuchuan Wang

On April 15, 2025, JD.com unveiled its New Product Growth Initiative to invest tens of billions of RMB in web traffic and funding to support new products, including upgrades to its marketing and digital capabilities to support new product launches. The initiative aims to facilitate 60,000 new products achieving over RMB 1 million in annual sales, 6,000 surpassing RMB 10 million, and 600 reaching RMB 100 million in sales.

As a part of the initiative, JD.com also announced the official upgrade of its product release channel, JD Little Cube, to JD New Products, which includes a more prominent entry point positioned at the top of the app’s homepage for consumers to conveniently discover, browse and purchase the latest products, increasing visibility for new launches for brands. JD.com will also increase the number of flagship new product collaborations by 40% year-on-year, further deepening partnerships with brands to bring consumers an enhanced shopping experience.

JD.com has long prioritized new product incubation as a key driver of growth. In 2024, over 250 million users purchased new products on JD.com, with the number of merchants participating in new product launches increasing by 130% compared to 2023, while the number of new product releases surged by 160% year-on-year. Many brands have seen remarkable success on JD.com, with some achieving a return on investment of over 100 times.

JD.com has also introduced its Marketing 2.0 Framework for new product launches, which offers end-to-end support covering all phases of product rollout, from early incubation and content seeding to sales expansion and sustained growth.

As part of its marketing capabilities upgrades, JD.com is building an integrated online and offline marketing ecosystem to amplify exposure for new products across multiple channels. Online, JD.com will enhance its matrix of signature new product IPs — including its New Product Channel, JD New Product Day, Brand Launch events, New Arrival Season, Gifting Season, and Exclusive Product Lotteries — offering brands more diversified promotional opportunities. Notably, by the end of April, JD.com will officially launch the Gifting Channel, a dedicated marketing touchpoint for brands to promote new gift-oriented products. JD.com will also leverage its unique assets, such as JD MALL, the JDG e-sports team, Youth Merchandisers, JD PLUS memberships, and Campus channels, while activating IPs and resources across various business units.

To enhance content-driven growth, JD.com will integrate in-app and off-app marketing capabilities. This includes deepened partnerships with platforms such as Xiaohongshu (Rednote/RED), where JD.com will launch the New Product Channel x Xiaohongshu Alliance at the end of April. This initiative connects off-app product seeding with in-app personalized discovery and conversion, ensuring a seamless path from seeding to purchase. In parallel, JD will upgrade its in-app interaction experience with globally leading 3D advertising technology to deliver immersive, dynamic 3D visuals that elevate both user experience and marketing performance, enabling brands to showcase new products in more engaging and effective ways.

JD.com has also launched two new digital innovation tools: the JD Innovation Center (JDIC) and the JD Tryout Center. These tools enable brands to tap into data-driven user insights and gather extensive user feedback to greatly improve new product launch efficiency.

 

(yuchuan.wang@jd.com)

JD.com Partners with Thailand’s Ding Kong on Direct-Sourcing Collaboration, Ensuring a 2,500-Tonne Supply of High-Quality Frozen Durian

Posted on by Vivian Yang

JD Super, the supermarket division of JD.com, is excited to announce a strategic partnership with Thailand’s leading liquid nitrogen-frozen durian producer, Ding Fong Co., Ltd. (Ding Fong Group) on April 8th, to exclusively supply 2,500 metric tonnes (150 containers) of premium frozen Thai durians to Chinese consumers. The agreement, marked by a ceremonial plaque exchange, designates Ding Fong as JD Super’s official durian supplier in Thailand, reinforcing JD’s commitment to sourcing high-quality imported fruits through direct collaborations with global producers.

All liquid nitrogen-frozen durians sold on JD Super are sourced from Thailand’s top-growing regions, ensuring pest-free, premium-grade fruit. Ding Fong, responsible for roughly 30% of Thailand’s liquid nitrogen-frozen durian exports, utilizes proprietary rail-guided freezing technology to enhance production efficiency and preserve the fruit’s natural flavor and texture.

“Our quality standards align perfectly with JD Super’s consumer-centric approach,” said a Ding Fong Group represen tative. “By integrating JD’s platform reach with our production expertise, we aim to efficiently scale the delivery of premium Thai durians to China, creating value for both businesses and consumers.”

To guarantee freshness, JD Super ensures durians are frozen within 2–5 days of harvest at Ding Fong’s Thai facilities. Leveraging JD Logistics’ advanced cold chain network, orders are delivered to Chinese consumers as soon as 24 hours of purchase. JD Super also offers competitive pricing through its direct scalable sourcing and “10-billion-yuan discount” program, alongside customer guarantees such as compensation for damaged fruit and verified weight accuracy. For example, JD Super’s Thai Monthong durians (2–3 kg) are guaranteed to include 3.5 plump fruit chambers, with refunds provided for issues like underripe pulp, missing chambers, or spoilage.

China’s durian imports hit nearly $7  billion in 2024, cementing its status as the largest market for the fruit globally. JD Super has capitalized on this demand, achieving a 30% compound annual growth rate in durian sales over the past three years, with liquid nitrogen-frozen durian sales doubling annually since 2022, firmly maintaining its leadership in the industry.

“This partnership exemplifies JD Super’s strategy to connect international producers with Chinese consumers through innovation and efficiency,” said a JD Super spokesperson. “By combining Ding Fong’s agricultural leadership with JD’s retail and logistics strengths, we’re setting new benchmarks for quality, affordability, and reliability in the imported fruit market.”

 

(vivian.yang@jd.com)

JD Auto and Continental Tires Pioneer Instant Tire Delivery Model in China

Posted on by Vivian Yang

JD Auto Service, the automotive service arm of JD.com, in collaboration with Continental Tire, has unveiled a pioneering milestone  in their seven-year partnership: China’s first instant tire delivery and installation service. The initiative seamlessly integrates JD’s instant retail platform “JD NOW” with the “Fast Delivery” System of Continental Tires, offering timely tire replacement solutions to meet surging consumer demand. Select orders can be completed in as little as 30 minutes, setting a new benchmark for efficiency in automotive aftermarket services.

The collaboration enables the flagship store of Continental Tires on JD.com to offer more than 800 tire products including mainstream tire specifications ranging from 14 to 23 inches, all available for ultra-fast delivery. Customers can place orders via the JD App or through JD Auto’s nationwide network of car maintenance stores, even if the products are out of stock at the offline stores,  efficient inventory allocation can still be ensured. The service integrates automated order processing, optimized last-mile logistics, and certified technician installations – mirroring the speed and convenience of food delivery platforms.

Mr. Forest Tang, General Manager of Continental Tires China, highlighted evolving consumer priorities, “Chinese car owners are demonstrating the growing demand for genuine product guarantees, transparent pricing, and instant service accessibility. By synergizing JD Auto’s omnichannel capabilities with the distribution expertise of Continental Tires, we’re establishing an industry-leading benchmark for tire service reliability.”

“This model resolves urgent scenarios like roadside tire emergencies while streamlining partners’ warehousing costs. Our shared inventory system eliminates redundant logistics layers, achieving true end-to-end supply chain optimization,” a JD Auto Service spokesperson emphasized.

The initiative taps into China’s booming instant retail sector, projected to grow to RMB 3.6 trillion (approximately USD 500 billion) by 2030. The increasing number of consumers are shifting to online sales channels for tire purchases, with heightened expectations for speed and integrated services like professional doorstep installation.

In 2017, Continental Tires and JD Auto established a landmark strategic partnership, with Continental Tires becoming JD’s inaugural direct tire supplier, the partnership established a national fulfillment grid by 2022 through nearly 200 front warehouses of Continental Tires. The service now leverages JD Auto’s more than 2,200 self-operated service stores and more than 40,000 partner outlets. Combined with over 4,000 branded stores  of Continental Tires, they have created one of the most comprehensive and convenient automotive service networks.

JD Auto Service continues to prioritize consumer needs through its instant delivery initiative for automotive products, supported by robust warehousing logistics and nationwide service coverage. This ensures professional, guaranteed maintenance experiences – from tire replacements to comprehensive vehicle care.

 

(vivian.yang@jd.com)

AllianzJD Launches Instant-Access Travel Insurance for International Visitors Coinciding With China’s Visa-Free Expansion

Posted on by Vivian Yang

As China expands visa-free entry to global travelers, AllianzJD Insurance—a joint venture between JD.com and Allianz—has launched Charming China, its first comprehensive travel insurance designed specifically for international visitors. Combining Allianz’s 135 years of insurance expertise with JD.com’s digital innovation, the policy enhances safety and convenience for travelers exploring China’s cultural landmarks and vibrant cities.

Visa Reforms Drive Tourism Growth

Recent policy updates, including visa-free entry for citizens of Japan, South Korea, Singapore, France, Germany, and select Southeast Asian countries, have simplified travel to China. While these changes fuel growing interest in the country’s attractions, concerns about medical emergencies, trip cancellations, and lost luggage persist among international visitors.

Global Expertise, Local Solutions

AllianzJD’s “Charming China” policy addresses these challenges with two standout features:

  • 24/7 Multilingual Emergency Support: Ensure 5-minute response times with guaranteed delivery of multilingual emergency assistance services—including digital rescue guidance and telemedicine support—to insured members within 30 minutes. Comprehensive assistance includes medical transport coordination, guaranteed coverage of hospitalization fees, and emergency repatriation arrangements.
  • Effortless Digital Experience: Enroll online in just 3 minutes through the JD platform, with instant electronic policy delivery. Streamlined processes eliminate paperwork, ensuring fast, hassle-free access to coverage.

Learn more about Charming China travel insurance here

Backed by a rescue network spanning 200+ countries, AllianzJD has supported over 100 million customers worldwide, including adventurers and business travelers, in scenarios ranging from mountain rescues to urban medical crises.

Positioned as the essential first step for trips to China, Charming China allows visitors to explore with confidence and peace of mind. The policy reflects AllianzJD’s commitment to merging global risk management with localized solutions, ensuring travelers can fully immerse themselves in China’s cultural and natural wonders.

Learn more about Charming China travel insurance here.

About AllianzJD

AllianzJD, established in 2018, is a joint venture that merges JD.com’s technology-driven consumer expertise with Allianz’s global leadership in insurance. Specializing in innovative, tech-powered solutions, the company offers customized insurance products for businesses and individuals, including e-commerce-focused property & casualty (P&C), accident & health insurance, motor coverage, and more. Supported by strategically positioned offices in Beijing, Shanghai, Guangdong, and Sichuan, AllianzJD serves a global clientele of over 300 million users annually.

 

(vivian.yang@jd.com)

JD Logistics Expands in Poland with Third Warehouse to Enhance Supply Chain Logistics Services

Posted on by Yuchuan Wang

JD Logistics, also known as JINGDONG Logistics, officially launched its third warehouse in Poland, the second such facility in Warsaw. The newly operated nearly 10,000-square-meter warehouse will provide integrated cross-border supply chain solutions for businesses, further optimizing efficiency across logistics operations.

JD Logistics has been expanding its presence in Poland since 2021, initially launching its first warehouse in Warsaw, followed by a second in Poznań. The company also became the exclusive warehousing and logistics operator for a well-known Polish retailer, offering customized fulfillment solutions tailored to a diverse range of products. Currently, JD Logistics manages over 5,000 SKUs for this client, covering categories such as consumer electronics, household goods, and home appliances. By leveraging JD Logistics’ proprietary warehouse management system, the facility achieves a 99.5% inventory accuracy rate, one of the highest in the industry, ensuring rapid and precise fulfillment with delivery as fast as 24 hours.

“The Poland warehouse network is a key pillar of JD Logistics’ long-term strategy in Europe,” said head of JD Logistics Europe. “By leveraging the synergies of our three warehouses in Poland, we aim to enhance cross-border supply chain efficiency helping brands and businesses succeed in dynamic global markets. JD Logistics continues to strengthen its role as a trusted partner for businesses in Europe driving efficiency, sustainability, and global connectivity in supply chain operations.”

Additionally, JD Logistics plays a crucial role in supporting ochama, JD.com’s omnichannel retail brand in Europe with its warehouse located near the Polish-German border. It employs an advanced goods-to-person system that enhances pick-up efficiency by three times compared to traditional methods. This enables ochama to achieve 48-hour fulfillment across Poland with some orders eligible for same-day delivery. In line with JD Logistics’ commitment to sustainability, the facility is equipped with a rooftop photovoltaic power system and operates with new-energy forklifts to reduce its carbon footprint.

As the logistics arm of JD.com, JD Logistics is a global leader in integrated supply chain logistics solutions, managing over 1,600 warehouses in China and abroad. Ranked 47th on the Fortune Global 500 list in 2024, JD.com continues to expand its global logistics footprint, with over 100 overseas warehouses, bonded warehouses, and direct-mail facilities spanning more than 1 million square meters. By 2025, the company plans to double its overseas warehouse capacity.

 

(yuchuan.wang@jd.com)

JD.com, Inc. (JINGDONG) Named Official E-commerce Innovation Partner of UEFA Champions League Expanding its Global Reach

Posted on by Yuchuan Wang

March 10, 2025, Beijing, JD.com, Inc. (also known as JINGDONG) is excited to announce that it has become the official e-commerce innovation partner for the UEFA Champions League (UCL). As a leading e-commerce retailer and technology service provider, JD.com, Inc. and its European e-commerce brand ochama will deliver unprecedented access to exclusive football interactions, merchandise, discounts, prizes, and innovative services to fans and consumers.

As Europe’s premier club competition, the UEFA Champions League stands as the pinnacle of European football. Renowned worldwide, it is celebrated as one of the most influential sporting events and a benchmark for excellence in football, captivating fans with its elite level of competition and storied tradition.

“We are thrilled to welcome JD.com, Inc., a global leader in online retail, as the UEFA Champions League’s official e-commerce innovation partner. Our partnership will help bring fans all over the globe closer to the action and together we aim to foster greater engagement and unique opportunities for fans to celebrate their love of the game,” said Guy-Laurent Epstein, Joint Managing Director, UC3.

“Partnering with the UEFA Champions League is an exciting milestone in JD.com, Inc.’s global expansion,” said James Shao, Senior Vice President of JD.com, Inc. and Head of Platform Operations and Marketing Centre at JD Retail. “As one of the most prestigious football tournaments in the world, it provides the perfect platform to introduce JD.com, Inc. to European audiences, helping them discover our brand. Through this collaboration, we are committed to delivering unparalleled access to official merchandise and innovative digital experiences to fans in Europe and China. We look forward to working with UC3 to create unforgettable moments for football enthusiasts worldwide.”

JD.com, Inc. will also partner with other marquee UEFA events including the UEFA Super Cup, the UEFA Futsal Champions League, and the UEFA Youth League. JD.com, Inc. will launch the official UEFA Champions League online shop in China.

The partnership will offer consumers exclusive discounts through JD.com, Inc. and users will have the chance to win coveted match tickets and other limited-edition prizes. As a global leader in e-commerce, JD.com, Inc. is committed to enhancing the shopping experience for consumers worldwide through a wide range of authentic quality products, and innovative and highly efficient fulfillment services. Through ochama, JD.com, Inc. operates in 24 countries across Europe, offering a wide range of products including electronics, baby and maternity, beauty, home appliances, and more.

JD.com, Inc. and UEFA will also jointly explore the development of exclusive licensed products, bringing football fans and consumers a broader range of high-quality merchandise and cutting-edge e-commerce services. A dedicated e-commerce community will be launched on the JD.com, Inc. app by collaborating with UEFA Champions League sponsors and football club brands, where consumers will have access to exciting prizes, football club jerseys and accessories.

 

About JD.com, Inc.

JD.com, Inc., also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider. Renowned for its innovation and excellence, the company has expanded into sectors including retail, technology, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranking 47 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.

 

About UC3
UC3 unites European football’s governing body UEFA and the European Club Association (ECA), representing more than 700 top European clubs, around a new vision for managing commercial rights to UEFA club competitions (the “UCCs”). It is the commercial entity responsible for generating revenues from the UCCs and creating value for our partners. UC3 oversees the management, sales and delivery of all commercial rights (including media, sponsorship and licensing rights) for UEFA’s elite men’s and women’s club competitions.

 

(press@jd.com)

JD.com Imports One Million Dutch Tulips to Meet China’s Growing Demand

Posted on by Yuchuan Wang

JD.com, (also known as JINGDONG), China’s largest retailer by revenue, has announced the import of one million tulips from the Netherlands to meet the booming demand for fresh flowers in China, especially during peak festive seasons. This marks the largest-ever direct air shipment of Dutch tulips by any company to China. By leveraging its e-commerce expertise, offline channels and nationwide cold chain logistics network, JD.com will ensure seamless delivery to customers. Customers purchasing tulips on JD.com will also have the chance to win a trip for two to the Netherlands.

On February 27, the shipment of fresh-cut tulips from the FloraHolland auction center in Aalsmeer, the world’s largest and busiest floral marketplace, arrived in Guangzhou, China. The tulips then will be stored and nurtured at a dedicated floral warehouse, operated by JD Logistics (also known as JINGDONG Logistics).

The Netherlands is the world’s largest producer and exporter of flowers, which helps supply China’s expanding flower retail market, with fresh flowers becoming a more frequent choice among consumers. According to China Flower Association, in 2023, China’s flower retail market reached 216.58 billion yuan (about €28.41 million), with online sales accounting for more than 50% of the total market volume. The growth of e-commerce and cold chain logistics has further fueled the demand of imported flowers in China. Data from the General Administration of Customs shows China’s flower imports reached €260 million in 2023, from 57 countries and regions, with the Netherlands being the largest supplier with more than 60% of the total. Reflecting this trend, JD.com saw tulip sales surge 20 times in 2024 compared to the previous year.

Given the perishable nature of fresh flowers, maintaining precise temperature control is critical throughout the supply chain. A JD Logistics executive overseeing the import operation explained that specialized floral packaging was used to protect the tulips, mitigating impacts during transit while ensuring proper airflow and humidity balance within the packaging. Throughout the journey, JD Logistics maintained strict temperature controls between 2-8 ℃, leveraging advanced monitoring technology to ensure the tulips remained in peak condition until they reached consumers.

JD.com is recognized by approximately 600 million customers for its commitment to authenticity, quality and fast delivery. The company’s extensive in-house logistics and delivery networks enables 90% of retail orders to be delivered within 24 hours. Beyond China, its logistics arm, JD Logistics, also operates a robust international supply chain network which includes overseas warehouses and international express delivery service that spans Europe, Asia, the Middle East, North America and more, facilitating end-to-end fulfillment capabilities.

 

 

(yuchuan.wang@jd.com)

JD.com Announces Fourth Quarter and Full Year 2024 Results

Posted on by Vivian Yang

On March 6, JD.com announced its unaudited financial results for the three months and the full year ended December 31, 2024 and an annual cash dividend for the year ended December 31, 2024.

Read our full report here.