Jun 16, 2026|
Redefining Growth: Inside JD.com’s 2025 ESG Journey
Artificial intelligence and digital technologies are rewriting the rules of how we live, shop, and do business. At JD.com, our mission remains clear: Making Lives Better through Technology. But technology is only as good as the impact it creates. That is why we are focusing on moving AI out of the lab and into the heart of our real-world operations, from smart warehousing and automated logistics to retail and healthcare.
To share our progress, we just released our 2025 Environmental, Social and Governance (ESG) Report, reflecting on a year of practical action, systemic change, and long-term thinking.
Here is a closer look at how we’re balancing innovation with responsibility.
Governance: Setting the Boundary for Trust
Innovation without a safety net is a risk we choose not to take. We operate on a simple principle: compliance is not a barrier to development; it is development. As we scale our digital ecosystem, keeping data secure and business ethics absolute is our baseline.
With AI actively reshaping our industry, this year we introduced our new AI Governance Framework. This framework guides our tech to ensure it is responsible, ethical, and sustainable. For our global partners and customers, this means every technological leap we take runs on a track of strict ethical safety and compliance.
Planet: Decarbonizing the Modern Supply Chain
Real environmental action happens where the rubber meets the road. For us, that means embedding green practices into every single link of our supply chain.
We are not just talking about micro changes; we are scaling macro solutions. From launching certified zero-carbon logistics parks and expanding our fleet of new energy delivery vehicles to significantly scaling up our green electricity consumption, we are shrinking our carbon footprint where it matters most. By combining circular packaging with our Green Impact Initiative, we are also making it easier for millions of consumers to choose sustainability, building a greener ecosystem alongside our industry peers.
People: Tech with a Human Touch
At its core, technology should be a force for good. We believe true corporate growth must be inclusive, which is why we use our supply chain infrastructure to lift up communities and protect the people who power our business.
In a pioneering move for our industry, JD.com has taken the lead in providing comprehensive social security benefits for our full-time delivery riders. Ensuring robust protection for new forms of employment is a priority for us. Alongside creating high-quality jobs and expanding our employee care programs, we continue to leverage our logistics network to support rural development, step up during emergency disaster relief, and create meaningful career paths for individuals with disabilities.
Looking Ahead
True progress is a marathon. As we look to the future, the foundation of our strategy remains rooted in long term, sustainable growth driven by continuous technological innovation and robust supply chain capabilities.
In the words of Richard Liu, our Chairman of the Board in this year’s report, “JD.com is embracing an open and collaborative approach, working closely with industry partners to enhance efficiency and promote green development. By constantly coupling our commercial success with deeper social value, we aim to build greater resilience in a rapidly evolving landscape, ultimately contributing to a better future for our users, partners, and society at large.”
To dive deeper into our data and initiatives, read the full report at https://ir.jd.com/esgcsr
(vivian.yang@jd.com)
Jun 12, 2026|
JINGDONG Cross-Border Welcomes South Korea’s 11Street to Launch Official Flagship Store on JD.com
JINGDONG Cross-Border (JD Cross-Border), the import e-commerce platform of JD.com, welcomed South Korean e-commerce leader 11Street, an affiliate of SK Group, as it officially launched its flagship store on JD.com. This partnership marks a major milestone for JD.com’s “10 Billion Giga-Growth Plan,” aiming to bring premium Korean goods directly to Chinese shoppers while helping Korean brands enter the Chinese market more effectively.
Starting June 11, customers can easily find the store by searching “11Street Overseas Official Flagship Store” on the JD.com app. The grand opening will feature store-wide discounts, free shipping on orders over 159 RMB (approximately USD $23), and exclusive member benefits. The store will offer a wide array of premium products, ranging from popular K-Beauty brands and health supplements from top curators like Olive Young to home goods and trending lifestyle products popularized by Korean pop culture.
The partnership, which began in February, leverages JD.com’s advanced supply chain and logistics network to provide a one-stop solution for Korean merchants. JD.com provides comprehensive support from business registration and compliance to marketing and shipping, effectively removing traditional hurdles for international brands.
“Cross-border trade between China and South Korea has evolved into a total ecosystem partnership,” said a representative from JD Cross-Border. “Our approach combines direct procurement and a robust marketplace with advanced logistics advantages, offering emerging and premium Korean products a trustworthy gateway to the Chinese market.”
11Street noted, “Partnering with JD Cross-Border allows us to bridge the gap between Korean retailers and Chinese consumers, ensuring that our brands can grow efficiently while maintaining the high quality and service our customers expect.”
By introducing top-tier Korean cosmetics, food, and baby products, the arrival of 11Street reinforces JD.com’s position as the go-to destination for high-quality global goods. This initiative further advances JD.com’s “10 Billion Giga-Growth Plan” launched in 2025, which aims to introduce 1,000 new international brands to China over three years and reach an absolute sales target of RMB 10 billion (USD $1.4 billion), significantly expanding the variety of imported goods accessible to Chinese families.
(vivian.yang@jd.com)
Umbra
