Jan 8, 2021|
Photo Gallery: This Week at JD (January 1 – January 8)
To celebrate the coming of 2021, JD Logistics partnered with Chinese movie “Warm Hug” to release special delivery boxes with its theme and set up a pop-up store in Beijing to bring the warm-hearted story to consumers. Each of the special designed delivery boxes can stretch out small hands to make a hug.
JD partnered with Sesame Studios to celebrate the coming of the New Year. The two parties released a video titled Joyous Surprise, which carries the theme of kindness and friendliness. JD and the studio also worked with Lego and Pop Mart to customize diversified Sesame Street-themed products like bags, yoga pads, mixed nuts, pullovers and mysterious gift boxes. In an offline campaign, JD has decorated the Light Rail No.2 in the mountain city of Chongqing in southwest China with images of Sesame Street characters and Joy, adding a festive touch to the city.
SEVEN FRESH, JD’s offline fresh produce supermarket chain, opened a new store in the Fangzhuang area of Beijing on Jan. 1, reaching many old residential compounds and elderly people. It can solve the problem by providing tailored services, such as doorstep delivery in as fast as 30 minutes, a special service section for elderly people inside the store, as well as teaching them to place orders online at their compounds.
JD.com and ThundeRobot, a leading Asian brand of gaming computers and accessories, sponsored an e-sports league, ACE College League (ACL), which concluded on Jan. 3 with Hainan University crowns champion of the two-day e-sports competition. JD is ambitious in constantly exploring the field of e-sports. In the PC gaming field, JDG has become one of the top teams loved by gamers, and it will be one of China’s representative teams to participate in the League of Legends World Championship 2021. In the mobile gaming field, JD was also the exclusive e-commerce partner for KPL Spring, KPL Fall, and the Honor of Kings Anniversary in 2019.