Jun 1, 2024|
Record Growth on JD.com’s 2024 618 Grand Promotion: 10,000+ Brands See Transaction Volume Increase by Over 500% in First Four Hours
JD.com officially kicked off its annual 618 Grand Promotion, marking the company’s anniversary and China’s largest mid-year shopping festival, at 8:00 PM on May 31. Brands including Apple, Midea, Haier, Xiaomi, China Gold, Huawei, Little Swan, Gree, Hisense, TCL, and others quickly saw transaction volumes surpass RMB 100 million. By midnight, over 10,000 brands experienced a more than fivefold increase in transaction volume. Additionally, the number of new merchants with transaction volumes exceeding RMB 1 million grew by 45 times compared to the previous month.
In the first hour between 20:00 and 24:00 alone, orders in the “10-Billion-Yuan Discount” channel increased by 50% year-on-year The “9.9-Yuan Items with Free Shipping” channel attracted over 100 times more shoppers, with more than 75% of these consumers coming from third-tier or lower-tier cities.
During the first four hours, the number of viewers for JD’s livestreaming increased by 460% year-on-year, and orders from livestreaming sessions hosted by JD’s professional procurement and sales teams surged by 300% compared to Single’s Day in 2023. JD’s technological infrastructure, particularly the “Digital Representative” solution powered by JD Cloud’s ChatRhino, was utilized in over 5,000 brand livestreaming rooms.
JD.com’s nationwide intelligent logistics centers secures fast delivery for consumers. By midnight, the majority of the orders had been processed and shipped by JD’s automated warehouses. Consumers in multiple cities began receiving their orders within ten minutes, while consumers in hundreds of cities will receive their products on the morning of June 1.
Key Data Highlights from 8:00 PM to Midnight on May 31, 2024:
- AI Hardware Products: Transaction volume of AI computers, AI mobile phones, and AI learning devices increased by 260% year-on-year in the first hour year.
- Emerging Product Categories: Transaction volume of products such as folding screen phones, open-ear headphones, smart health watches, OLED displays, NAS network storage, and high-power charging devices grew by over 100% within the first hour.
- Home and Home Appliances: Transaction volume of new products from over 700 home and home appliance brands increased by over 100%.
- Personal Care and Baby&Mother Products: brands like L’OCCITANE and Pampers saw a sixfold increase in transaction volume year-over-year.
- Fashion and Beauty Brands: Transaction volume for Nike, UR, and other over 2,800 other fashion and beauty brands increased by over 100% year-on-year.
- Luxury Brands: Transaction volume of LOEWE increased by 250%,, Tiffany & Co. by 100%, and Alexander Wang by 450% year-on-year.
- Electric Bike Services: Orders for battery installation and recycling services for electric bikes increased by 350% year-on-year.
- Medical Devices for Seniors: Transaction volume of medical devices designed for seniors increased by 130% year-on-year.
- Cross-Boarder E-Commerce: More than 180 brands on JD Worldwide, JD.com’s cross-border and import business, saw transaction volume increase by 100% year-on-year.
- Imported Alcohol: Transaction volume for Penfolds and Remy Martin increased by four times year-on-year.
- ochama in Europe: JD’s omni-channel retail brand in Europe saw a 276% year-on-year increase in orders in the first hour.
- Digital Representative: JD Cloud’s LLM, ChatRhino, was applied in over 5,000 brands’ livestreaming rooms.
- JD Logistics in Hong Kong and Macao: Orders increased by approximately 100% year-on-year.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com’s 2024 618 Grand Promotion: Boosting Consumption Through Tech and Service Innovations
