Mar 5, 2021|
STARBUCKS Launches Flagship Store on JD.com
by Hui Zhang
Starbucks, the world’s largest coffeehouse chain, launched a flagship store on JD.com on March 3.
The online store is bringing Chinese consumers the brand’s new spring mugs, such as the Sakura Blossom Collection, together with its classic series, including the core classic series, and Starbucks Heritage. In addition to physical products such as mugs, the store also sells physical gift cards, seasonal foods (such as rice dumplings and mooncakes) and their corresponding gift certificates, bringing more quality choices to JD’s customers. A Super Brand Day will kick off on the store’s opening day to help promote sales for the newly opened Starbucks store.
JD’s consumers are a strong match with Starbucks’ target consumers, and JD’s nationwide logistics network will ensure high efficiency and speed of deliveries for consumers who purchase Starbucks products on JD.
“JD’s years of experience and good reputation in authentic products, logistics and after-sales services will also attract more international brands to cooperate with JD,” said a spokesperson from JD Fashion and Lifestyle.
Nov 8, 2025|
JD.com to Launch 50 New National Pavilions in 2026, Bolstering Global Imports to China
On November 7, 2025, JD Cross-Border, a.k.a. JINGDONG Cross-Border, the cross-border import e-commerce arm of JD.com, announced a major upgrade to its National Pavilion program. Pledging to launch 50 new online country-themed stores, known as “JD National Pavilion”, the program will feature tens of thousands of new imported products and specialties in 2026.
Unveiled during the China International Import Expo (CIIE) at JD.com’s Beijing headquarters, the initiative aims to deepen global trade and cultural exchange between China and the rest of the world. Ambassadors and diplomats from 17 countries, including Argentina, Azerbaijan, Belgium, Cambodia, Canada, Croatia, Czech, Finland, France, Hungary, Italy, Japan, Kazakhstan, Malaysia, Maldives, Namibia, Panama, and Singapore, joined JD.com CEO Sandy Xu at the event. The event was co-hosted with the overseas edition of People’s Daily as part of its “Ambassadors’ Journey in China” program.
“Leveraging JD.com’s supply chain expertise, we’re helping global brands to enter and thrive in China while bringing Chinese consumer vitality to our global partners,” said Xu. “National Pavilions are not just sales channels but vibrant hubs for cultural exchange, serving as a global showcase for China’s consumers.”
The event, themed “CIIE Night, Shopping Global Treasures in China,” highlighted JD Cross-Border’s latest innovations. Diplomats toured an exhibition featuring signature products from their countries, all flourishing in China through JD’s cross-border platform. Additionally, they engaged with JD consumers as “product ambassadors” in a dynamic live-streaming session and experienced JD’s “instant delivery” service. They witnessed a first-hand demonstration of how imported goods cleared customs and arrived on site within 60 minutes, underscoring JD.com’s industry-leading logistics services.
The National Pavilion 2.0 upgrade is a critical part of JD Cross-Border’s “10 Billion GigaGrowth Plan” to onboard 1,000 overseas brands and achieve 10 billion yuan in sales over three years. Building on the existing 140 pavilions, all authorized by institutions, such as the embassies or chambers of commerce, the upgrade focuses on three key goals:
- Expanding pavilion scale to include more countries’ specialties.
- Diversifying selections with tens of thousands of new, trending worldwide products through a dedicated sourcing plan.
- Enhancing consumer confidence with authority-backed authenticity systems and optimized logistics for a seamless cross-border shopping experience.
JD.com’s world-class supply chain capabilities, refined over two decades, power this expansion with over 130 different kinds of overseas warehouses spanning 1.3 million square meters and multiple international air cargo routes. Launched in July, the “10 Billion GigaGrowth Plan” strengthens JD Cross-Border’s role as a gateway for global brands entering China. By fostering efficient trade and cultural connections, JD.com aims to enrich consumer choices and promote trade collaboration during CIIE and beyond.
(vivian.yang@jd.com)
Nov 3, 2025|
JD.com’s Vision for a Super Supply Chain and the Asia-Pacific Import Doubling Plan: Highlights from APEC 2025
At the APEC CEO Summit 2025 in Gyeongju, South Korea, on October 31, JD.com’s Founder and Chairman Richard Liu and CEO Sandy Xu reaffirmed our commitment to driving a thriving Asia-Pacific economy. They introduced JD.com’s “Super Supply Chain,” a resilient, efficient network rooted in China, with a global reach, including strategic hubs located across the Asia-Pacific region, designed to ensure stable connectivity and minimize disruption risks. Over the next three years, JD.com will launch its ambitious Asia-Pacific Import Doubling Plan, doubling product imports from APEC countries to foster regional trade.
Speaking at the summit’s session on “Business Strategies Through Enhanced Connectivity Within APEC,” CEO Sandy Xu highlighted how JD.com is tackling global uncertainties with stability as a cornerstone. She told the summit that for more than two decades, JD.com has built a stress-tested supply chain infrastructure, which is evolving into a Super Supply Chain, shifting from single-point security to system-wide resilience and from reactive fixes to proactive risk prevention, ensuring robust and reliable operations.
This stability stems from JD.com’s localized infrastructure, explained Sandy Xu, adding that through its Global Smart Supply Chain Network, JD.com has established over 130 different types of overseas warehouses spanning 1.3 million square meters and launched dozens of international air-cargo routes. By hiring locally and creating two-to-three-day delivery networks with regional warehouses, JD.com is building an efficient supply chain that uses the Asia-Pacific as its hub while extending globally, she added.
Leveraging this Super Supply Chain, JD.com is advancing our brands’ GigaGrowth Plan, which will bring 1,000 new overseas brands to China through cross-border e-commerce, driving more than 10 billion yuan in sales, while introducing 1,000 Chinese brands to global markets. Additionally, our Asia-Pacific Import Doubling Plan will double imports from APEC countries over the next three years, supporting regional economic growth.
As Sandy Xu emphasized, JD.com is committed to fostering more stable, smarter, greener, and warmer connectivity as a dedicated member of the APEC business community. “Journey Together, Dream as One,” she concluded, calling for collective action to build a brighter, more connected Asia-Pacific future.
For international brands: Partner with us to unlock China’s immense market and fuel global expansion! https://corporate.jd.com/forPartners
(vivian.yang@jd.com)
IEEE & ACM Fellow Dr. He Tian Joins JD Logistics
