Sep 1, 2021|

With Universal Studios Set to Open in Beijing, Search Volume Surges on JD

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by Hui Zhang

The search volume of the key words “Universal Studios” increased by 620% on JD.com compared with the previous month, after Universal Studios announced on August 31 that it will officially open its Beijing theme park to the general public on Sep. 20 after a delay of several months due to the coronavirus pandemic.

The number of searches for hotels around the resort increased by 460% month-on-month, and the number of searches for air tickets to Beijing increased by 410% month-on-month.

The Beijing resort, which will begin a trial operation on Sept. 1, is the world’s fifth, Asia’s third, and China’s first Universal Studios-branded theme park. The park is also a joint venture between Comcast Corp’s Universal Parks & Resorts and state-owned Beijing Shouhuan Cultural Tourism Investment.

The theme park has seven lands including Kung Fu Panda Land of Awesomeness, Transformers: Metrobase, Minion Land, The Wizarding World of Harry Potter, Jurassic World Isla Nublar, Hollywood and WaterWorld. It will contain rides, shows and attractions, hotels, retail, dining and entertainment.

 

(zhanghui36@jd.com)

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