Dec 11, 2020|
600,000 Bottles of Feitian Moutai Available via JD
by Rachel Liu
600,000 bottles of classic 53% alcohol 500ml Feitian Moutai, one of the most popular baijiu brands in China, are available via JD through both online and offline channels, including JD’s SEVEN FRESH stores.
JD started to provide the product on Dec. 10. A certain amount of Feitian Moutai will be available everyday on the app of JD at 10:00am and SEVEN FRESH apps at 9:00 am. On Dec. 12, also known as the Double 12 promotion, around 100,000 bottles of Feitian Moutai will be available for sale.
Moutai’s distinguished flavor has made it one of the hottest-selling baijiu products in China. Only a limited amount is put on the market each year. Among popular Moutai products, such as 43% alcohol Moutai, Aged Moutai and more, 53% alcohol Feitian Moutai is the hardest to get. It has become a product for collection, not just consumption.
Given the popularity of Moutai baijiu in China, counterfeits and scalpers for Moutai are common in the market. JD has been putting a lot of effort into giving consumers peace of mind when shopping for Moutai, ever since cooperating with Moutai in 2014. For example, in 2017, JD launched an “anti-scalper” system for Moutai products. Leveraging big data to analyze customers’ browsing history, demographics, location, and occupation, the system can distinguish scalpers from real customers.
JD Logistics is in charge of the entire transportation process for Moutai, and makes sure the products are safely stored and delivered to customers. In 2018, JD also launched its blockchain traceability system for Moutai. When they receive Moutai products, customers can scan a QR code affixed to each bottle to see the entire journey of the product.
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
Photo Gallery: This Week at JD (December 7th – December 11th)
