Dec 11, 2020|
600,000 Bottles of Feitian Moutai Available via JD
by Rachel Liu
600,000 bottles of classic 53% alcohol 500ml Feitian Moutai, one of the most popular baijiu brands in China, are available via JD through both online and offline channels, including JD’s SEVEN FRESH stores.
JD started to provide the product on Dec. 10. A certain amount of Feitian Moutai will be available everyday on the app of JD at 10:00am and SEVEN FRESH apps at 9:00 am. On Dec. 12, also known as the Double 12 promotion, around 100,000 bottles of Feitian Moutai will be available for sale.
Moutai’s distinguished flavor has made it one of the hottest-selling baijiu products in China. Only a limited amount is put on the market each year. Among popular Moutai products, such as 43% alcohol Moutai, Aged Moutai and more, 53% alcohol Feitian Moutai is the hardest to get. It has become a product for collection, not just consumption.
Given the popularity of Moutai baijiu in China, counterfeits and scalpers for Moutai are common in the market. JD has been putting a lot of effort into giving consumers peace of mind when shopping for Moutai, ever since cooperating with Moutai in 2014. For example, in 2017, JD launched an “anti-scalper” system for Moutai products. Leveraging big data to analyze customers’ browsing history, demographics, location, and occupation, the system can distinguish scalpers from real customers.
JD Logistics is in charge of the entire transportation process for Moutai, and makes sure the products are safely stored and delivered to customers. In 2018, JD also launched its blockchain traceability system for Moutai. When they receive Moutai products, customers can scan a QR code affixed to each bottle to see the entire journey of the product.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Photo Gallery: This Week at JD (December 7th – December 11th)
