Apr 9, 2021|
Ambassador of Denmark to China Visits JD.com
by Rachel Liu
Thomas Østrup Møller, Ambassador of Denmark to China, visited JD Beijing headquarters today for discussion on future cooperation opportunities. Anne Marie Engtoft Larsen, Denish Tech Ambassador, also joined the discussion online from Copenhagen.
Following a tour around JD headquarters, the JD team gave Ambassador Møller an introduction to the operations plan for the future Demark National Pavilion to be launched on JD Worldwide, JD’s platform for imported products. Also discussed was JD’s green supply chain program Green Stream Initiative, in which the ambassadors showed great interest. The ambassadors expressed their support for these on-going projects, and hope to extend the cooperation with JD to more areas, especially technology.
“Danish people are very creative and innovative. Danish brands are very popular among Chinese consumers, such as Lego, Danisa cookies and Ecco,” said Larry Lee, vice president of JD. “As the leading retailer in China, we hope to become the bridge between Chinese customers and Danish brands. For JD, technology plays an important role in the future development of the company, and we believe there will be cooperation opportunities between JD’s newly formed JD Technology business division and Denmark.”
“We are very happy with the current cooperation and greatly appreciate the opportunities that JD Retail and JD Health offers,” said Ambassador Møller. “Besides our current efforts to bring in more Danish brands, especially the SMEs, by forming a national pavilion on JD Worldwide, I also very much look forward to the further cooperation opportunities with JD in more areas, including health, sustainable logistics, digitalisation and technology. We see big potential in China regarding these areas.”
“For Denmark, it is very important that technological development is done in a responsible way. My office works to build diplomatic ties with the global tech industry, to increase dialogue, understanding and public-private collaboration. This February we just launched the new Danish Tech Strategy 2021-2023 with a vision to create a responsible, inclusive and secure technological future that delivers solutions to the world’s greatest challenges. We hope to explore potential areas to continue the dialogue with JD.com such as learning more about JD’ s efforts on increasing data privacy and protection and more broadly your approach and visions on responsibility in the tech industry,” said Ambassador Larsen.
JD has introduced many leading Danish brands on its platform to great success. Take Lego for example: Since the Lego first party flagship store launched on JD in 2015, it has accumulated over 13 million followers. JD also supported the brand to penetrate deeper into lower-tier markets, and the improvement of the brands’ marketing ability in the Chinese market. On JD Worldwide, hottest-selling Danish brands includes audio equipment brand B&O, Ecco, dairy product brand arla, and accessories brand Pandora.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Global and Visa to form a Partnership in Cross-border E-commerce
