Jan 21, 2021|
AustCham Joins Livestream Showcasing Aussie Products on JD
by Rachel Liu
Nick Coyle, CEO and Executive Director of the China-Australia Chamber of Commerce joined a livestream show on JD Worldwide on Jan. 20 to support the trade and ecommerce development between China and Australia, and to introduce Australian products to JD customers ahead of Chinese New Year.
During the livestream, Mr. Coyle introduced two well-known Australian brands, Bellamy and Swisse. Infant milk powder from Bellamy and health supplements from Swisse are both popular on JD Worldwide, JD’s platform for imported products. Mr. Coyle shared his knowledge on the two brands, his experience of spending Chinese New Year in China, and sent New Year’s wishes to JD customers. As of 7 pm on Jan. 20th, the livestream received over 600,000 views on JD Live.
“I am glad to be here at JD Worldwide today. It’s such a wonderful platform. Hundreds of Australian brands have been successful on the platform over the years. I am looking forward to the years of collaborations with JD to come,” said Mr. Coyle.
The livestream show, which lasted for 12 hours, was held on the first day of JD’s Chinese New Year Grand Promotion, aiming to introduce high-quality imported products for JD customers. Consumption trends on JD show that apart from traditional Chinese products, more and more Chinese customers are also looking for imported products to use or as gifts during Chinese New Year, such as wine, chocolate and luxury products.
Popular products from the U.S., Italy, Japan, South Korea, Swiss, France and more were also recommended in the livestream to help customers enjoy a colorful and convenient Chinese New Year, including health supplements from Move Free and Schiff, infant milk powder from Mead Johnson, Dyson electronics products, Lindt chocolate and more.
JD Worldwide also invited sales professionals, international students and KOLs who are now living aboard to join the livestream online, to share their living experiences in overseas countries and provide professional introductions to the products.
“We are honored to invite Mr. Coyle and AustCham to introduce Australian products and the culture of the beautiful country to JD customers,” said Frank Yu, general manager of marketing and operations at JD Worldwide. “As the pandemic has stopped many Chinese customers from visiting abroad to buy local products from those places, JD Worldwide hopes to provide them another way to shop for high-quality products from all over the world. At the same time, we also hope to continue our support for the development of overseas brands in China when pandemic became a big hurdle for people to do business.”
JD Worldwide is JD’s platform for imported products and an important business for JD’s international strategy. Since launching in 2015, JD Worldwide has introduced over 20,000 brands and over 10 million SKUs from more than 100 countries around the world, including the U.S., Canada, South Korea, Japan, Australia and more. Livestreaming has become an important way for the platform to communicate with its customers. During JD’s June 18 Grand Promotion, JD Worldwide invited Chilean ambassador to China Mr. Luis Schmidt Montes, Commercial Counsellor Ms. Natalia Cortés and Ms. Clare Fearnley, New Zealand ambassador to China to a livestream show to share the products they love to use from their countries.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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