Jan 21, 2021|

Another Italian Brand Opens Flagship Store On JD

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by Martin Li

Italian fashion brand Marni launched a flagship store on JD’s e-commerce platform on January 20.

The online store is bringing to Chinese consumers the brand’s early spring collections for women including long dresses.

“JD is a well-recognized and trustworthy platform, which offers a complete solution regarding buyers, merchandise and scenarios, as well as a massive and mature sales system,” said a Marni spokesperson.

Innovative and multifaceted, Marni is recognized all over the world for its luxury ready-to-wear and accessories collections made in Italy.

The aesthetic paradigm of the brand reflects the vision of creative director Francesco Risso and it is characterized by an experimental approach to materials and colors, and a unique flair for mixing prints and shapes. Marni’s subtle and elegant design celebrates individuality through a rigorous yet subversive language.

The brand is popular with young Chinese consumers.

 

(bjlihao3@jd.com)

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