Jan 21, 2021|

AustCham Joins Livestream Showcasing Aussie Products on JD


by Rachel Liu

Nick Coyle, CEO and Executive Director of the China-Australia Chamber of Commerce joined a livestream show on JD Worldwide on Jan. 20 to support the trade and ecommerce development between China and Australia, and to introduce Australian products to JD customers ahead of Chinese New Year.

During the livestream, Mr. Coyle introduced two well-known Australian brands, Bellamy and Swisse. Infant milk powder from Bellamy and health supplements from Swisse are both popular on JD Worldwide, JD’s platform for imported products. Mr. Coyle shared his knowledge on the two brands, his experience of spending Chinese New Year in China, and sent New Year’s wishes to JD customers. As of 7 pm on Jan. 20th, the livestream received over 600,000 views on JD Live.

“I am glad to be here at JD Worldwide today. It’s such a wonderful platform. Hundreds of Australian brands have been successful on the platform over the years. I am looking forward to the years of collaborations with JD to come,” said Mr. Coyle.

The livestream show, which lasted for 12 hours, was held on the first day of JD’s Chinese New Year Grand Promotion, aiming to introduce high-quality imported products for JD customers. Consumption trends on JD show that apart from traditional Chinese products, more and more Chinese customers are also looking for imported products to use or as gifts during Chinese New Year, such as wine, chocolate and luxury products.

Popular products from the U.S., Italy, Japan, South Korea, Swiss, France and more were also recommended in the livestream to help customers enjoy a colorful and convenient Chinese New Year, including health supplements from Move Free and Schiff, infant milk powder from Mead Johnson, Dyson electronics products, Lindt chocolate and more.

JD Worldwide also invited sales professionals, international students and KOLs who are now living aboard to join the livestream online, to share their living experiences in overseas countries and provide professional introductions to the products.

“We are honored to invite Mr. Coyle and AustCham to introduce Australian products and the culture of the beautiful country to JD customers,” said Frank Yu, general manager of marketing and operations at JD Worldwide. “As the pandemic has stopped many Chinese customers from visiting abroad to buy local products from those places, JD Worldwide hopes to provide them another way to shop for high-quality products from all over the world. At the same time, we also hope to continue our support for the development of overseas brands in China when pandemic became a big hurdle for people to do business.”

JD Worldwide is JD’s platform for imported products and an important business for JD’s international strategy. Since launching in 2015, JD Worldwide has introduced over 20,000 brands and over 10 million SKUs from more than 100 countries around the world, including the U.S., Canada, South Korea, Japan, Australia and more. Livestreaming has become an important way for the platform to communicate with its customers. During JD’s June 18 Grand Promotion, JD Worldwide invited Chilean ambassador to China Mr. Luis Schmidt Montes, Commercial Counsellor Ms. Natalia Cortés and Ms. Clare Fearnley, New Zealand ambassador to China to a livestream show to share the products they love to use from their countries.