JD.com announced another record-breaking 11.11 sales (Singles’ Day), with the number of customers making a purchase during the grand promotion increasing by 40% year-on-year and order volume increasing by nearly 60%. Trusted by over 700 million consumers and accounting for more than 60% of China’s home appliance market, JD.com has become a gateway for global home appliance product launches and the preferred retail partner for international premium brands entering China.

This 11.11, JD.com enabled over 2,000 home appliance brands to achieve 100% year-on-year sales growth during the grand promotion. High-end appliance product pages generated over 100 million visits, while sales of imported and joint-venture premium refrigerators and washing machines hitting RMB 1 billion. JD.com leverages its advanced supply chain, high-quality customer base, intelligent logistics network, and nationwide delivery-installation services to help international brands overcome market entry challenges and reach their target customers quickly and accurately.

Reaching High-End Consumers with Precision

International premium home appliance brands are increasingly using JD.com to connect Chinese consumers with high-quality imported products, positioning China as a core growth market. In 2025 alone, flagship launches priced above RMB 10,000 (USD 1,400), including Miele’s NOVA, Panasonic’s G5 four-drum washing machines, and Toshiba’s Yutu 2.0, chose JD.com for their market debut.

During 11.11, German brand Miele and Swedish brand ASKO had the global launch of their flagship washing machines on JD.com, while Slovenia brand Gorenje saw product traffic surge 110% compared with the previous month. Hitachi leads the ultra-premium refrigerator segment on JD.com with over 80% market share and average unit prices of RMB 23,000 (USD 3,230). During 11.11, two Hitachi flagship models achieved combined sales exceeding RMB 6 million (USD 800,000).

Comprehensive Solutions Drive Brand Confidence

According to Hitachi, JD.com’s brand credibility is a key factor in winning consumer trust. Gorenje highlights JD.com’s integrated commercial solutions including efficient logistics, intelligent supply chain, omnichannel retail, data-driven operations, and localized marketing capabilities.

JD.com not only ensures fast and secure product delivery, but also provides integrated installation and maintenance services for large or built-in appliances, guaranteeing a consistent premium experience. Its nationwide warehouse network and intelligent supply chain optimize inventory, shorten delivery distances, and reduce operational costs, allowing brands to focus on product innovation and market development.

Through omnichannel coverage from online e-commerce and the offline JD MALL retail complexes, JD.com provides brands and their consumers with immersive experiences, combining in-store design appreciation with online or offline purchase. Data-driven insights enable precise targeting, effective marketing, and long-term user conversion. During major shopping events, JD.com amplifies brand visibility through livestreams, video highlights, and product reviews, integrating appliances into aspirational lifestyle scenarios.

“With a proven infrastructure spanning global supply chain management, brand operations, and consumer experience, JD.com is helping international premium home appliance brands realize the potential of China’s high-end market,” said a spokesperson for JD Home Appliance and Home Living. “As consumers in China embrace premium lifestyles, JD.com offers brands an unparalleled opportunity to launch globally synchronized products, strengthen market presence, and achieve sustainable growth.”

(yuchuan.wang@jd.com)