Sep 3, 2024|
Balenciaga’s Flagship Store Debuts on JD.com
JD.com Becomes Exclusive Online Channel for Balenciaga’s New Stapler Sneaker in China
On September 3, 2024, Balenciaga unveils its official flagship store on JD.com, China’s largest retailer by revenue. This launch also marks JD.com as the exclusive online platform for the debut of Balenciaga’s new Stapler Sneaker, a design inspired by athletic aesthetics.
Following successful launches of other Kering brands, such as Gucci, Bottega Veneta, Saint Laurent, and Qeelin, Balenciaga is the latest luxury label from the Kering group to launch on JD.com.
The flagship store will showcase an extensive collection, including the Fall/Winter 2024 lineup, featuring an array of ready-to-wear garments, footwear, bags, small leather goods, and accessories. This diverse assortment ensures that JD.com’s 600 million customers in China have unparalleled access to the latest from Balenciaga.
On the grand opening day, Balenciaga and JD will offer customers the opportunity to purchase luxury items with up to 24 months of interest-free installments. Additionally, Balenciaga will participate in JD.com’s major promotional campaigns, including the 24 Fall and Single’s Day events.
JD.com boasts representation from over 90% of the world’s most recognized luxury brands. Balenciaga’s launch on JD.com exemplifies the brand’s commitment to embracing e-commerce channels and digital innovation in China.
Mar 23, 2026|
JD.com Announces European Brand Partnerships at Alimentaria Barcelona
- JD.com debuts at the landmark 50th anniversary of Alimentaria Barcelona, showcasing a dual-track strategy for global brands cooperation.
- Partnerships signed with premium European brands, including BayMar, to facilitate their entry into the Chinese market via JINGDONG Cross-border.
- European retail presence strengthened through Joybuy, driving retail innovation across the continent.
BARCELONA, Spain, March 23, 2026 — JD.com (also known as JINGDONG), a leading supply chain-based technology and service provider, today marked its presence at the landmark 50th anniversary of Alimentaria, the premier international food, drinks, and food service exhibition held March 23-26 in Barcelona. At the event, JD.com showcases its dual capabilities: serving as a trusted gateway for international brands to enter the China market through JINGDONG Cross-border, while simultaneously driving local growth with its new online retail destination in Europe, Joybuy.
Empowering Brands via the “10 Billion GigaGrowth Plan”
At the heart of its showcase, JD.com highlighted the “10 Billion GigaGrowth Plan,” an ambitious initiative launched in 2025 aimed at introducing 1,000 new international brands to China over the next three years to achieve a cumulative sales target of RMB10 billion (USD$1.4bn). While Alimentaria attracts a diverse range of global participants, JD.com’s cross-border import platform, JINGDONG Cross-border, is focusing on three core strategic actions to empower these partners: promoting Centennial Brands, expanding JD.com’s National Pavilion program, and stepping up a Global Goods Recruitment drive to source trending, high-quality products worldwide.
“Our mission is to simplify the complexity of entering the Chinese market,” said a spokesperson for JINGDONG Cross-border. “Our end-to-end support, from logistics and marketing, to operations, helps ensure premium international products can scale with precision and speed. Consumers in China are discerning, they increasingly prioritize quality, variety, and authentic heritage from the brands they choose. This is why we are targeting to introduce 1,000 new brands worldwide.”
For international sellers, JINGDONG Logistics, JD.com’s logistics arm, provides an integrated bonded solution, managing everything from port pickup and customs to nationwide doorstep delivery across China. By overseeing the full B2C journey, JD.com ensures premium goods arrive in perfect condition, helping brands build lasting trust with consumers.
Strengthening the Spain-China Economic Bridge
Ernesto Negredo Pascual, Commercial Counsellor of the Embassy of Spain in China, highlighted the positive prospects for collaboration with JD.com, noting that the platform offers valuable opportunities to showcase Spanish excellence to the Chinese market. He emphasised the potential for continued synergies and joint promotional initiatives to help increase the visibility of Spanish brands and further support their growth on JD.com.
Building on this momentum, JD.com solidified its commitment at Alimentaria through a partnership signing with BayMar, a renowned Spanish food brand. This collaboration focuses on bringing premium canned seafood to Chinese consumers with maximum efficiency.
“Partnering with JD.com allows us to leverage world-class logistics and deepen consumer insights,” said Javier Coll, Director of Operations at BayMar. “Their reputation for authenticity and their superior fulfillment network ensure that our products reach Chinese tables with the same quality and freshness they have in Spain.
To seamlessly connect exhibition interests with JD.com’s over 700 million active customers, the “Spanish Food & Drinks Festival” is launched online on JD.com at the same time. The campaign offers limited-time promotional trials and curated gift sets of Spanish wines and culinary specialties. By leveraging JD.com’s extensive traffic and localized marketing channels, the festival effectively helps new arrivals of premium imported goods gain traction in China.
Driving Retail Innovation and Enhanced Shopping Experience in Europe
Beyond its cross-border capabilities, JD.com’s European online retail brand, Joybuy, is now available in six countries: the UK, Germany, the Netherlands, France, Belgium, and Luxembourg. It features a brand-led platform for both international and local brands, with direct sourcing from reputable global partners.
Supported by JoyExpress, its dedicated last-mile delivery service, Joybuy customers in select cities can enjoy “Double 11” delivery. This means orders placed by 11am arrive the same day before 11pm.
By integrating source procurement, global fulfillment, and local European retail, JD.com is building more efficient trade pathways at this milestone 50th edition of Alimentaria. As a leading importer and retailer, JD.com continues to support the global food and drinks industry by strengthening brand partnerships and ensuring that high-quality products from around the world are more accessible to professional buyers and household consumers alike.
(vivian.yang@jd.com)
Feb 26, 2026|
JD.com and DHL Sign Memorandum of Understanding to Support German Brands’ Growth in China and Europe
Beijing/Bonn, February 26, 2026: JD.com, Inc., China’s largest retailer by revenue, and DHL Group, the world’s largest logistics provider, today announced the signing of a memorandum of understanding to support German brands’ growth in China and strengthen their presence in European markets through JD.com’s European retail platform, Joybuy. The MoU was signed at JD.com’s headquarters in Beijing.
DHL and JD.com have agreed to collaborate on innovative logistics and e-commerce initiatives, aiming to create seamless, integrated solutions that better connect brands, merchants, and consumers across both continents. Taking advantage of DHL’s extensive global logistics infrastructure and JD.com’s e-commerce ecosystem, the partnership creates new opportunities for German brands to expand internationally. It further strengthens DHL’s position as the leading logistics partner for brands in Europe, while reinforcing JD.com’s role as a trusted e-commerce gateway for global brands.
Lowering Barriers for German Brands Entering the Chinese Market
Under the MoU aimed at promoting German brands, DHL will introduce them to JD.com, helping German businesses expand their presence in the Chinese market. By engaging JD.com’s cross-border e-commerce business, JINGDONG Cross-border, German brands can sell directly to more than 700 million Chinese consumers on JD.com, without a physical presence or legal entity in China.
By combining the strengths of DHL and JD.com, German brands gain access to a seamless, one-stop solution for entering the Chinese market. DHL and JINGDONG Logistics, JD.com’s logistics arm, will collaborate to design and provide end-to-end integrated logistics solutions, enhancing the overall fulfilment experience from Europe to China. The solution will allow merchants to benefit from a preferential customs duties and VAT scheme for direct B2C shipments, lowering such costs substantially compared to conventional importation.
In addition, JD.com also offers a full range of e-commerce capabilities, including operations, product selection, consumer insights, marketing tools, and more. Combined with DHL’s decades of experience in international shipping and trade facilitation, this creates a uniquely powerful ecosystem for brands expanding into China.
Tobias Meyer, CEO of DHL Group, said: “This partnership will enable a solution that helps DHL customers in Germany and Europe in accessing the vast China market. We combine four elements in a unique solution: the global strength of DHL, the enormous reach of the JD.com platform, a preferential import scheme for B2C shipments and the great fulfillment and delivery capabilities of JD.com in China. The combination of our logistics expertise and JD.com’s established e-commerce capabilities will provide great benefits for German brands to expand internationally through scalable pathways and innovative tools that help merchants connect with consumers in the best possible way.”
Sandy Xu, CEO of JD.com, said: “Many German enterprises have strong products and compelling brand stories. Sustained growth in China requires the right channels and operational infrastructure to directly reach Chinese consumers at scale. Through this MoU with DHL, we aim to combine logistics capabilities, digital infrastructure, and market access to help brands better understand Chinese consumer demand, optimize product positioning and improve go-to-market efficiency, enabling them to focus on long-term growth and brand building.”
As part of this joint initiative, JD.com will also support these German brands in reaching a broader base of European consumers through Joybuy, the company’s new online retail business in Europe. Using its extensive e-commerce experience, Joybuy will provide German enterprises with a new sales channel and expanded retail infrastructure, enabling them to engage more European consumers. This strengthens DHL’s role as the leading enabler of European e-commerce growth, continuously supporting German brands to expand into new markets.
Media Contact:
JD.com
Media Relations
E-mail: press@jd.com
DHL Group
Media Relations
Dirk Heinrichs
Phone: +49 228 182-9944
E-mail: pressestelle@dhl.com
About JD.com, Inc.
JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 400,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 84.2 billion euros in 2024. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
JD.com Commits RMB 1 Billion to Establish JD Fashion as a Premier Fashion Destination
