JD.com Becomes Exclusive Online Channel for Balenciaga’s New Stapler Sneaker in China
On September 3, 2024, Balenciaga unveils its official flagship store on JD.com, China’s largest retailer by revenue. This launch also marks JD.com as the exclusive online platform for the debut of Balenciaga’s new Stapler Sneaker, a design inspired by athletic aesthetics.
Following successful launches of other Kering brands, such as Gucci, Bottega Veneta, Saint Laurent, and Qeelin, Balenciaga is the latest luxury label from the Kering group to launch on JD.com.
The flagship store will showcase an extensive collection, including the Fall/Winter 2024 lineup, featuring an array of ready-to-wear garments, footwear, bags, small leather goods, and accessories. This diverse assortment ensures that JD.com’s 600 million customers in China have unparalleled access to the latest from Balenciaga.
On the grand opening day, Balenciaga and JD will offer customers the opportunity to purchase luxury items with up to 24 months of interest-free installments. Additionally, Balenciaga will participate in JD.com’s major promotional campaigns, including the 24 Fall and Single’s Day events.
JD.com boasts representation from over 90% of the world’s most recognized luxury brands. Balenciaga’s launch on JD.com exemplifies the brand’s commitment to embracing e-commerce channels and digital innovation in China.
On February 12, 2026, the Future Investment Initiative (FII) Institute and JD.com, Inc. (also known as JINGDONG) announced a three-year strategic partnership to advance innovation, resilience, and digital transformation across global logistics and supply chains.
The collaboration brings together FII Institute’s global convening platform and investment ecosystem with JD.com’s world-leading capabilities in advanced logistics, digital supply chain management, and smart infrastructure. Through its logistics, technology, and industrial businesses, JD.com will support the deployment of smarter, more efficient, and more sustainable supply chain solutions across key growth markets.
Richard Attias, Chairman of the Executive Committee and Acting CEO of FII Institute, said: “This partnership is about outcomes, not just dialogue. By combining JD.com’s world-class logistics and digital capabilities with FII Institute’s year-round global platforms, we aim to translate ideas into real-world projects that drive productivity, reduce costs, and expand opportunity, advancing our mission of Impact on Humanity.”
Commenting on the partnership, Feng Guo, CEO, JD.com,Middle East, said: “The Middle East is a vital hub in the global supply chain network, and we are deeply committed to supporting its continued growth. Partnering with FII Institute marks an important milestone in our journey to further develop our businesses in the region. Together with FII Institute, we share a vision for innovation and connectivity, driving digital transformation, advancing logistics infrastructure, and empowering businesses of all sizes to thrive.”
Under the partnership, FII Institute and JD.com will spotlight high-impact pilot initiatives across FII’s global platforms, support joint research on resilient and sustainable supply chains, and facilitate collaboration among governments, corporates, and entrepreneurs by connecting them to JD.com’s global logistics and technology ecosystem.
About the FII Institute
The FII Institute is a global nonprofit foundation with an investment arm and one agenda: Impact on Humanity. Through its THINK, XCHANGE, and ACT pillars, the Institute fosters great ideas, empowers innovators, and invests in scalable solutions across critical sectors, including AI and robotics, sustainability, healthcare, and education.
About JD.com, Inc.
JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. JD.com, Inc.’s business has expanded across retail, technology, logistics, healthcare, industrials, property development, and international business. Ranking 44 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.
Beijing, January 30, 2026, JD.com, Inc., China’s largest retailer by revenue, and the China-Britain Business Council (‘CBBC’), have signed a new partnership agreement aimed at helping more UK brands enter the Chinese market. The two parties will establish a long-term strategic partnership to support more British companies selling products to JD.com’s 700 million customers.
The partnership was signed at the UK-China Business Forumby CBBC Chair Sir Sebastian Wood and Marcia Mao, General Manager of Business Development at JINGDONG Cross-border, JD.com, Inc., and witnessed by Economic Secretary to the Treasury of United Kingdom, Lucy Rigby MP.
From left to right: Sir Sebastian Wood, Chair, CBBC; Lucy Rigby MP, Economic Secretary to the Treasury of United Kingdom; Marcia Mao, General Manager of Business Development, JINGDONG Cross-border, JD.com, Inc.; Peter Burnett, Chief Executive, CBBC
Under the partnership, CBBC will partner with JINGDONG Cross-border, JD.com, Inc.’s cross-border import business to support engagement with UK businesses. JINGDONG Cross-border will provide brands with market insights, operational support and access to JD.com’s comprehensive e-commerce and logistics capabilities, helping them reach Chinese consumers more efficiently and effectively.
“This partnership reflects our shared objective of supporting UK businesses to engage more effectively with the largest online consumer market in the world”, said Sir Sebastian Wood, “By working with JD.com, we aim to help UK brands better understand market opportunities and practical routes to market, while encouraging sustainable and long-term commercial engagement between the UK and China.”
JINGDONG Cross-border has supported UK brands in reaching Chinese consumers through various initiatives, including the establishment of the UK National Pavilion, which showcases authentic UK products and emerging brands, while leveraging JD.com’s efficient cross-border e-commerce fast-track logistics to facilitate seamless access and delivery. Over the past year, sales in the UK National Pavilion have consistently delivered strong sales, with top-selling categories including home appliances, healthcare, personal care and baby & maternal, highlighting strong consumer interest in British brands and products.
During the forum, JD.com also confirmed its plan to officially launch Joybuy in March. The company is developing its online retail business, Joybuy, in the UK, to offer consumers a broad range of high-quality branded products, with fast delivery across the UK. The company is also investing to expand its UK warehousing network and delivery network, JoyExpress.
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About JD.com, Inc.
JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.