May 6, 2021|
Bally Expands Its Presence in China With a New Store Debut on JD.com
The strategic partnership also introduces Spring/Summer 2021 best-sellers featuring rising stars Xiaotian Tang and Annie Sun
Bally is pleased to announce its launch on China’s JD.com, joining one of the largest e-commerce platforms in the country, which services over 471 million customers. Adding to its growing presence in the Greater China region, Bally’s latest digital storefront will extend the Swiss luxury brand’s offering to a wider audience, leveraging JD.com’s logistic strength to reach a loyal base of affluent consumers across the country, responding to brand demand across more second and third-tier cities.
The Bally store on JD.com’s JD Luxury platform will feature a curated Spring/Summer 2021 selection of best-selling footwear, handbags, accessories, and ready-to-wear for men and women, with localized content featuring Xiaotian Tang and Annie Sun. Delivering understated luxury for modern day, Bally’s elegant yet everyday styles highlight iconic brand signifiers, from the signature Bally Stripe to the new graphic, gold B-Chain hardware.
Bally’s entry into JD.com builds upon its commitment to China, having entered the market in the early 1980s. Currently, Bally has 59 stores across 32 cities, as well as its own e-commerce channel Bally.cn and WeChat Mini-program, offering Chinese customers a full omni-channel experience integrating online and offline shopping services. Additionally, Bally boasts dedicated social media channels on WeChat, Weibo and Red.
“We are pleased to offer JD.com’s audience direct access to our unique collection which celebrates Swiss craftsmanship and design. This is an important expansion of our digital footprint in China, which strengthens Bally’s robust omni-channel experience,” Nicolas Girotto, CEO of Bally.
“Being able to reach more local customers whether through our stores or various e-commerce platforms is a major competitive advantage as we seek to continue to grow market share in this rapidly expanding market.”
“JD is thrilled to welcome Bally, one of the world’s heritage luxury brands. With our continued push into luxury, we are committed to bringing top-notch service and a vast array of options to our discerning consumers,” said Kevin Jiang, president of international business, JD Fashion and Lifestyle.
“Bally’s high quality and Swiss design is a perfect addition to the growing range of sophisticated offerings available on JD.com. JD’s nationwide logistics network and our high-quality consumers will assist Bally in accessing more consumers across China.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Participates in China International Consumer Products Expo in Hainan
