Dec 28, 2022|
Biggest SEVEN FRESH Store in South China Opens
by Tong Shen
SEVEN FRESH opened its largest one-stop shopping experience center in South China on December 24. Located in Shenzhen, Guangdong province. With a total area of 3,500 square meters, the location will serve customers in 154 surrounding residential communities, with a capacity to meet the daily needs of over 80,000 residents in the neighborhood.
The new SEVEN FRESH store in Shenzhen, Guangdong province
The innovative integration of JD’s cross-category supply chain capability ensures that products can be stocked within 48 hours, from the origin to the shelves. As a result, consumers are able to purchase fresh ingredients from all over the world in SEVEN FRESH, such as beef from Australia, 4J-grade Chilean cherries, and forearm-length mantis shrimp.
Forearm-length mantis shrimp being sold in SEVEN FRESH store
In addition to offering international products, the new store’s food and beverage selection also offers a significant range of local specialties with distinctive characteristics and flavors, catering to the tastes of local residents.
Juema Pork, the most popular local specialty being sold in SEVEN FRESH store
Meanwhile, the number of baked food offerings in the new store has also increased, with 70% exclusively created by SEVEN FRESH baking masters catering to Chinese tastes. In order to produce baked food with superior taste, most of the raw materials are imported products, such as butter from New Zealand and flour from France.
The new SEVEN FRESH store in Shenzhen, Guangzhou province
The new SEVEN FRESH store features a lot of design upgrades and service innovations, which have been made to enhance consumers’ one-stop shopping experience. The overall design, environmental color scheme, lighting system, acoustic system and section division are all specially designed.
(press@jd.com)
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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