May 21, 2021|

Breitling Wins JD Sustainable Development Partner Award


by Rachel Liu

Breitling, a Swiss watch brand founded in 1884, won a sustainable development partner award at JD’s 618 Grand Promotion kick off conference held in Beijing on May 20.

“We are impressed by Breitling’s continuous support of sustainability and environmental protection, which resonates with JD’s value of promoting sustainable development,” said Belinda Chen, head of JD Watch: “We look forward to work with this time-honored brand on more activities to share our joint value and make the world a greener place.”

Jojo Guo (third from left), representative of public relations at Breitling receiving the award

Breitling attaches great importance to sustainable development and decreasing the impact of its operations on the environment. Back in 2018, Breitling worked with U.S environmental organization Ocean Conservancy to support its work on eliminating ocean and beach pollution. In 2019, Breitling worked with sustainable clothing brand Outerknown to launch a watchstrap to show the two brands’ support of sustainable development. In 2020, Breitling also launched a watch box made of recycled bottles.

Breitling joined JD in mid-2020 under both the first party retail and third party marketplace models. During the 618 Grand Promotion (June 1-18) in 2020, sales of Breitling ranked in the top 10 among Swiss watch brands. The 2020 Singles Day Grand Promotion (Nov. 1-11) saw Breitling’s sales increase over nine times compared with the month before. This year, Breitling will also join JD’s 618 Grand Promotion providing discounts and coupons to customers.