C.P. Group Honored as Best Agricultural Product Brand

C.P. Group Honored as Best Agricultural Product Brand

by Yuchuan Wang

JD.com awarded C.P. Group, Thailand’s largest private company, as one of the best agricultural product brands selling on JD.com at the kickoff event of JD’s 18th 618 Grand Promotion held on May 20 in Beijing.

“C.P. Group has been providing a variety of food products to JD’s customers, including meat, eggs, seafood, snacks, instant food, wine and more,” said a representative from JD Fresh. “It is trusted by hundreds of millions of JD customers thanks to the brand’s excellent quality and customer services.”

Wen Yang (fourth from right), vice president of C.P. Group China attends the award ceremony

JD is leveraging its advantages in omni-channel, big data, cold chain logistics and marketing to facilitate the digitalization of C.P.’s development in China.

Since C.P. started offering eggs on JD in January 2017, JD Fresh has relied on big data research and user surveys to help the brand upgrade the packaging to make it easier for consumers to store the eggs.

To celebrate JD.com’s 18th anniversary, C.P. Group will offer up to 50% discounts on its food products during this year’s 618 Grand Promotion. In last year, the C.P. Foods flagship store won the recognition of consumers and was awarded as “JD Good Store of 2020”.

Established by Thai-Chinese brothers, Chia Exchor and Chia Seow Nooy, C.P. Group was one of the first foreign enterprises to enter into and operate in China in 1979. Today, the group has become one of the leading agri-food suppliers in the Chinese market.

 

(yuchuan.wang@jd.com)

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