May 19, 2021|

Cabana Launches Flagship Store on JD


by Hui Zhang

Cabana, a Chinese home store with a collection of international high-end furnishing brands, launched a flagship store on JD on May 19, bringing in more than 30 international brands to the new online store.

In addition to the online store, the brand also opened two new offline stores in Shanghai at the same time. The two offline stores will showcase an easy entry to the brand’s online store through QR codes, thus offering consumers a seamless shopping experience combining both online and offline channels.

Series 7™ chair designed by Arne JacobsenSeries 7™ chair designed by Arne Jacobsen

More than 30 international high-end home brands will be available for consumers through the online store, and many of them will even debut their products through the store in China, including the lamp “Moon by Verner Panton,” the first light created by Verner Panton, who is considered one of Denmark’s most influential 20th-century furniture and interior designers; Gubi’s Multi-Lite, designed by Louis Weisdorf in 1972; and lift tables from USM, a Swiss company known for elegant furniture products.

Danish furniture company Fritz Hansen; the Panton Chair,

Panton Chair

JD’s vast pool of consumers with strong consumption power and nation-wide logistics network with a guarantee of delivery speed have contributed to Cabana’s choice to partner with the e-commerce giant. In addition to delivery, Cabana will explore cooperation with JD in other areas, such as its installation service.

Flowerpot lamp

Flowerpot lamp

Through the store, Chinese consumers can purchase many world-level masterpieces, including the Series 7™ chair designed by Arne Jacobsen in 1955, the best selling chair in the history of Danish furniture company Fritz Hansen; the Panton Chair, which was developed for serial production in collaboration with a Swiss furniture company Vitra in 1967; and more.

Carl Hansen & Son CH24 SOFT Table

Carl Hansen & Son CH24 SOFT Table

“The opening of the Cabana store on JD will be a perfect addition to JD’s furnishing product pool on the one hand, and JD will help Cabana to reach to a broader range of consumers,” said Demos, co-founder of Cabana.

“JD has become the top choice of more and more major international home brands, with its strength in logistics and supply chain, as well as a guarantee of authenticity recognized by Chinese consumers,” said Chel, co-founder of Cabana.

“JD has been committed to providing our partners with an effective solution covering warehousing, delivering and after-sales services to bring seamless shopping experiences for consumers. We hope to further improve consumers’ services through this cooperation with Cabana,” said Ningning Wang, director of JD Fashion and Lifestyle’s offline furniture brand partnership business.

Cabana was founded in 2019 and is committed to providing Chinese consumers with modern design home products, lighting and lifestyle brands from around the world. So far, it has established cooperation with classic brands such as Vitra, Fritz Hansen, HermanMiller, Zanotta, Carl Hansen&Son and others.