- Aug 06, 2020
- Chinese Consumers
Canalys: High Quality Service Key to Q2 Recovery of China’s Mobile Phone Market
by Ella Kidron
A recently released report shows that the high-quality service provided by JD is one of the key factors enhancing the attractiveness of online channels, and has greatly promoted the rapid growth of domestic mobile phone sales.
In the report, Canalys, a leading global technology market analyst firm, finds that the smart phone market in the Chinese Mainland posted 25% quarter-on-quarter growth in the second quarter of 2020. This comes despite the market contracting 7% as compared to Q2 2019, and given the undeniable impact of COVID-19. The performance indicates that China’s smartphone market is on track for a gradual recovery.
Industry insiders believe that the recovery of the mobile phone market in the second quarter is directly related to the “post-epidemic outbreak” 618 Grand Promotion. JD.com, as a representative e-commerce platform, launched a series of attractive preferential policies during the period, fundamentally simulating consumers’ desire to buy and providing a boost to further stimulate the growth of the overall sales of mobile phones.
Jason Low, Senior Analyst at Canalys said in a press release that the significant marketing push and sales incentives offered by major e-commerce players during the quarter helped smartphone vendors see stronger than expected Q2 results, despite offline traffic being weak.
During the 618 Grand Promotion, in order to provide consumers a comprehensive online buying experience, JD Mobile created an all-encompassing service matrix, covering pre-sale, sale and after-sale, including one-hour delivery service, trade-in programs, 30-day hassle-free returns and other services covering product trial, easy payment, logistics and distribution. According to the 2020 6.18 B2C Online Phone Market Analysis Report released by the China Market Information Research Association released a few days ago, JD accounted for 58% of the mobile phone market during the period.
According to the Canalys report, in Q2 2020 Huawei exceeded Samsung for the first time, becoming the world’s number one smartphone maker in terms of shipments. Vivo came in second, accounting for 16.3% of the market, a quarter-on-quarter growth of 23%. OPPO and Xiaomi followed, shipping 14.5 million and 9.30 million units respectively. Apple came fifth, shipping 7.70 million units in China.