China’s Largest Gaming Convention Joins Hands with JD PLUS

China’s Largest Gaming Convention Joins Hands with JD PLUS

by Yuchuan Wang

The China Digital Entertainment Expo & Conference, also known as ChinaJoy, has partnered with JD PLUS, JD.com’s premium membership program, to provide a virtual online experience for nationwide fans. As China’s largest gaming convention, the 2020 ChinaJoy event will be held from July 31 to August 3 at the Shanghai New International Expo Center.

“The name of JD’s mascot dog is also JOY. It’s so pleasant for JD to join hands with ChinaJoy,” said a spokesperson of JD.com.

Under the partnership, JD will become one of the official online entrances of ChinaJoy Plus, the virtual version of the event, where exhibitors can conduct livestreaming, online press conference, product showcases and more. In addition, JD PLUS members will have the opportunity to get free tickets to the offline event through the JD app.

Introduced by JD.com in 2015, JD PLUS is China’s first paid membership ecosystem. It now has over 15 million members. The per capita spending of JD PLUS members is nine times that of ordinary members.

 

(yuchuan.wang@jd.com)

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