Dec 8, 2020|
Cold Weather Drives Hot Products on JD
by Kelly Dawson
In the midst of a season China’s National Climate Center predicted to be the coldest winter in recent decades, Chinese consumers are spending big to stay warm. During a Super Brand Day for JD’s household necessities category, overall sales increased by 2.36 times when compared with average sales. Additionally, more than 1.18 million viewers tuned into a special livestream featuring Chinese craftsmen discussing the origin of home products.
Leading the sales spike were products including electric blankets, duvets and thermoses, which collectively saw an average daily sales increase of 300% compared with the previous month. Other popular products included blankets made of goose down or wool, and ultra-warm fabrics coated in antibacterial finishes, likely a reflection of increased vigilance toward germs as a result of COVID-19.
Chinese consumers also aimed to stay warm from the inside, with popular purchases including a Supor non-stick cooking set featuring a clip-on crisper and special pot for both frying and braising. Additionally, shoppers stayed hydrated with items like thermoses and tea sets.
During a year in which many people have stayed indoors more than usual, Chinese consumers also paid special attention to products designed to keep their homes tidy and easier for living, including the multi-functional large volume Xitianlong storage box.
China’s online and offline home appliance market totaled RMB 597.2 billion yuan in the first three quarters of 2020, of which JD took 26.97% market share, according to a recent report released by the China Center for Information Industry Development (CCID Group). Shopping behavior toward home appliance products are evolving, with Chinese consumers moving beyond their previous preference to only purchase new products when broken—now they are more likely to upgrade in the continued pursuit of a premium lifestyle and better products.
Sep 16, 2026|
JD.com Launches CHEFRESH, Bringing AI Meal Planning and Robotic Cooking into the Home
- JD.com introduces CHEFRESH, an AI-powered healthy eating companion for the home that turns personalized dietary guidance into everyday meals.
- CHEFRESH combines Health Brain AI, JD.com’s fresh food supply chain and an intelligent cooking robot, connecting personalized meal planning, ingredient delivery and cooking in one service.
- CHEFRESH also announced partnerships with Raffles Hospital, the UK Butler Guide and OriginX, bringing together expertise in health management, premium household services and AI innovation.
BEIJING, September 16, 2026 — JD.com, also known as JINGDONG, today launched CHEFRESH (七鲜大厨), a new AI-powered healthy eating service for the home. Designed to turn personalized dietary guidance into everyday meals, CHEFRESH brings together AI, JD.com’s fresh food supply chain and robotic cooking in an integrated service.
At the heart of CHEFRESH is Health Brain AI, powered by JoyInside, JD.com’s AI-powered integrated software and hardware solution. Users can provide health check reports and dietary preferences, which Health Brain AI uses together with nutritional knowledge to create personalized meal plans and daily menus tailored to their health and dietary needs. High-quality fresh ingredients are then selected, cleaned, portioned and delivered through JD.com’s fresh food and cold-chain network. An intelligent cooking robot completes the process at home, automatically managing cooking, seasoning and even self-cleaning.
“Our goal is not simply to give people advice on healthy eating, but to help turn that advice into the meals that reach the family table every day,” said the head of CHEFRESH. “Health, convenience and taste all need to come together.”
CHEFRESH has opened its first pre-orders in Beijing, Shanghai, Guangzhou, Shenzhen and other cities. Initial orders will be delivered progressively in the order in which reservations are placed.
CHEFRESH is also exploring how AI can help preserve family recipes. A special edition allows families to digitally record recipes, including ingredient proportions, seasoning, cooking steps, temperature and heat control. The intelligent cooking robot can then reproduce these dishes consistently, offering a new way to preserve and share family recipes across generations.
At the launch, CHEFRESH announced strategic partnerships with Raffles Hospital, the UK Butler Guide and OriginX, connecting professional health expertise, household services and AI innovation.
“Professional medical advice only creates lasting value when it becomes part of everyday life,” said Dr. Charles Poon, Medical Director of Raffles Medical North China and General Manager of Raffles Hospital Beijing. “Through our collaboration with CHEFRESH, we hope to better connect professional health management with the meals people eat every day.” This reflects Raffles Hospital’s emphasis on extending dietary guidance beyond the clinical setting and into patients’ daily lives.
“For premium households, quality is not only about good ingredients. It is also about having a trusted service that brings together nutrition, taste and convenience,” said Liang Guo, Chief Representative for Greater China at the UK Butler Guide Service Group. “That shared focus on trusted household service is what makes this collaboration meaningful.”
“What interests us is how CHEFRESH brings AI and intelligent devices into an everyday setting such as the family kitchen,” said Daojun Sun, Co-founder of OriginX, a leading Chinese company integrating AI research, industry and real-world applications, and Director and Professor at the Institute of AI Marketing, Communication University of China. “We look forward to exploring how AI, intelligent devices and quality retail can work together to create new consumer experiences.”
CHEFRESH reflects JD.com’s broader exploration of bringing AI from the digital world into everyday physical activities. Rather than stopping at recommendations about what people should eat, CHEFRESH connects AI-powered planning with the physical execution of sourcing, delivering and cooking food. By combining AI, supply chain capabilities and intelligent hardware, JD.com is exploring how AI can help turn digital intelligence into practical, real-world experiences.
(vivian.yang@jd.com)
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