- Sep 22, 2020
- Chinese Consumers
College Students Host Popup Shop in Dorm Courtesy of JD’s Free Exchange Service
by Hui Zhang
Have you ever shopped in a dorm? Six female students at a university in Jinan City, east China’s Shandong province, took advantage of JD.com’s free exchange service to host a popup clothing store in their dorm so friends and classmates could shop safely indoors during the pandemic.
Thanks to the service, JD customers can swap out the same item of clothing for another color or size almost instantly, with the app taking only 0.1 second to register the change—and delivery and exchange of the new item often taking place on the same day, thanks to JD’s effective fulfillment capabilities.
Students Shopping in Dorm Corridor
Organizers Chenchen and five roommates bought more than 100 items of clothing from JD.com, lining them up in their dormitory corridor on Sept.16th. That morning, nearly 100 students stopped by, ultimately purchasing more than 20 pieces of clothing.
“JD’s free exchange service eliminated our worries about the size and colors, and opened up a new way for us to enjoy shopping during the pandemic,” Chenchen said.
Integrating AI and big data, JD’s free exchange service covers some of the clothes and shoes categories in JD’s first-party stores, and will be expanded soon. According to the guidelines of the service, consumers only need to select their desired replacement item and submit an application. After review, JD’s system takes advantage of big data to automatically arrange the nearest courier to ensure the exchange is completed as quickly as possible. Customers can track the process in the JD app.
JD also offers free replacements for damaged items and packages.