- Apr 29, 2020
- Chinese Consumers
Consumption Trends during COVID-19 through Data
by Ella Kidron
In recent weeks, COVID-19 has entered a new stage in China. Most notably, there has been a shift in the consumption structure. Early on, consumption of necessities and disinfection supplies made up a large proportion of people’s e-commerce purchases, but now, as data from JD’s Big Data Research Institute has shown, other categories, as a proportion of overall consumption has increased, while growth in sales of disinfection related products has eased. The below infographic illustrates some of the changes in consumption over the past several months, as seen from JD.com data.