Feb 27, 2020|
COVID-19 Drives People from Cabin Fever to Healthy Choices
by Hui Zhang and Tracy Yang
According to JD’s data, from February 1st till now, sales of kitchenware, kitchen baking products, and home fitness products have grown significantly due to delays in returning to work.
Since the outbreak of COVID-19, almost all people in China have been forced to stay inside. Providing a unique opportunity to “tweak” their lifestyle choices, many people have chosen to learn how to cook and have taken up fitness programs to kill time in a healthy way.
People chose to address cabin fever by “practicing their cooking skills” at home after all the outdoor activities that accompany Chinese New Year – such as door-to-door visits, eating out and seeing movies – were suspended. JD’s big data shows that the sales of multi-purpose knives, woks, pots, and baking tools have all increased significantly. Among them, baking tools took the lead with sales increasing 332% compared with the same period last year. During the same time period, sales of food containers, chopping blocks, and coffee pots increased 332%, 139%, and 134%, respectively compared with the same period last year. As more and more people are returning to work, many people are deciding to bring their own meals to work to avoid cross-infection. Thus, orders of lunch containers have increased by 340% year-on-year.
People who have to stay at home are also purchasing more small household appliances online to enhance their personal skills. Sales of electronic hot pots have increased by 140% year-on-year. Sales of hair clippers are 4.5 times that of the same period last year, making hair clippers an indispensable household item at home.
Working out at home also turns out to be a good choice for many people, with pullers, rowing machines and yoga mats all becoming best-sellers on JD.com. Sales of pullers have increased by 237.96% and of rowing machines by 141.18% compared with the same period last year. Sales of yoga mats on JD’s first-party stores have increased by 141.95% year-on-year.
Jul 28, 2021|
Benefit Cosmetics Opens Flagship Store on JD.com
by Siyi Zhao
Benefit Cosmetics, the beauty brand under world’s leading luxury products group LVMH, launched its online flagship store on JD.com on July 21. The launch of the online store allows Benefit Cosmetics to bring its instant beauty solutions and various high-quality cosmetics products to more Chinese consumers with authenticity guarantee, the fastest delivery, and customized allergy insurance from JD.com, the leading e-commerce platform in China.
Founded in 1976, Benefit Cosmetics believes laughter is the best cosmetics, and has swept the world with one-of-a-kind cult favorite products like the POREfessional Face Primer, Precisely My Brow Pencil and Dandelion Brightening Finishing Powder. This time, Benefit Cosmetics also brings its new product of its fan-favorite POREfessional family – the POREfessional: Super Setter. to consumers on JD.com, which help to keep makeup looking best for long.
Other than the new product launching, Benefit has chosen JD beauty for a reason. “The all-stops-covered delivery operation and service of JD.com allows Benefit Cosmetics to engage with wider range of consumers in China and provide them the make-up product in the way they prefer. “said Yan WANG, the Brand General Manager in Greater China of Benefit Cosmetics. “We believe that the cooperation with JD.com will provide more shopping options and convenience to all beauty lovers in China.”
These years, the world has witnessed the burgeoning increase of luxury cosmetic brands in the Chinese market, especially the contributions from young customers. In response, JD.com has launched cooperation with a series of beauty vanguards to expand its beauty blueprint.
JD Beauty has also endeavored to attract more loyal youngsters through live-streaming campaigns and marketing during shopping carnivals, a strategy which is highly matched with benefit’s product positioning and targeted customers.
“Together with the beauty brands, JD Beauty is pumped to provide the consumers with abundant and quality products through our advanced joint efforts in the key fields like big data, marketing along with supply chain,” said Terry Wang, general manager of JD Beauty.
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L’Oréal’s Kiehl’s Joins JD.com’s Beauty Camp
by Siyi Zhao
JD.com has ushered in a flagship store of Kiehl’s on July 20, to provide JD customers with natural extract skincare products. The partnership is a natural fit, thanks to the e-commerce platform’s promise of authentic products and a self-run delivery service ensuring safe and timely delivery.
The launch follows the opening of a series of other L’Oréal brands’ flagship stores on JD.com including Helena Rubinstein, Lancome, and Biotherm, which has further enlarged the platform’s beauty camp.
Nowadays, bearing the anxiety of “facial attractiveness,” Chinese consumers have become more and more concerned about skin health. Meanwhile, according to the 2021 New Consuming Trend Report on Facial Attractiveness Economy released by China Business Network’s big data center together with a retailing think tank, people tend to opt for products with natural extracts.
This latest launch on JD.com will put nearly 50 kinds of Kiehl’s products on shelves, including their star products Calendula Herbal-Extract Alcohol-Free Toner, Rare Earth Deep Pore Minimizing Cleansing Clay Mask, along with Avocado Eye Cream, which are all well known for their various natural extracts.
“JD Beauty has maintained a group of female and young customers because of its authentic goods and convenient service,” said a representative from JD Beauty. “These people, who have great consuming potential, are here for the high-quality products. So Kiehl’s is filling in JD consumers’ incremental demand for choices of natural extract brands.”
According to Kiehl’s, backed by 170-year apothecary experience, it was one of the first companies to proudly list ingredients on its product labels, and has always been dedicated to immersing their frontier science philosophy in formula development.
Behind Bestore’s IPO: Sales Surge on JD through Marketing Collaborations
