Feb 27, 2020|
COVID-19 Drives People from Cabin Fever to Healthy Choices
by Hui Zhang and Tracy Yang
According to JD’s data, from February 1st till now, sales of kitchenware, kitchen baking products, and home fitness products have grown significantly due to delays in returning to work.
Since the outbreak of COVID-19, almost all people in China have been forced to stay inside. Providing a unique opportunity to “tweak” their lifestyle choices, many people have chosen to learn how to cook and have taken up fitness programs to kill time in a healthy way.
People chose to address cabin fever by “practicing their cooking skills” at home after all the outdoor activities that accompany Chinese New Year – such as door-to-door visits, eating out and seeing movies – were suspended. JD’s big data shows that the sales of multi-purpose knives, woks, pots, and baking tools have all increased significantly. Among them, baking tools took the lead with sales increasing 332% compared with the same period last year. During the same time period, sales of food containers, chopping blocks, and coffee pots increased 332%, 139%, and 134%, respectively compared with the same period last year. As more and more people are returning to work, many people are deciding to bring their own meals to work to avoid cross-infection. Thus, orders of lunch containers have increased by 340% year-on-year.
People who have to stay at home are also purchasing more small household appliances online to enhance their personal skills. Sales of electronic hot pots have increased by 140% year-on-year. Sales of hair clippers are 4.5 times that of the same period last year, making hair clippers an indispensable household item at home.
Working out at home also turns out to be a good choice for many people, with pullers, rowing machines and yoga mats all becoming best-sellers on JD.com. Sales of pullers have increased by 237.96% and of rowing machines by 141.18% compared with the same period last year. Sales of yoga mats on JD’s first-party stores have increased by 141.95% year-on-year.
Sep 21, 2023|
JD.com’s Agricultural Specialties Shopping Festival Records Impressive Sales, Emphasizing Quality Delivery
by Vivian Yang
JD.com held a grand ceremony of its Agricultural Specialties Shopping Festival on September 19th, which coincides with the 2023 China National Harvest Festival. Now in its second year, JD.com’s Agricultural Specialties Festival, which commenced on September 1st and continues for one month, has witnessed soaring sales across diverse agricultural products.
For example, a staggering 668 tons of crabs, sourced from 12 distinct lake regions, found eager buyers. Highlighting the efficiency of JD’s supply chain and logistics infrastructure, crabs from Suqian, Jiangsu, traveled over 2,000 kilometers, reaching a customer in Kunming, Yunnan, within just 23 hours. Furthermore, over 50,000 shoppers ordered more than 400,000 Laiyang pears from Shandong. In a single day, sales exceeded 5,800 matsutakes from Tibet, and, to date, over five tons of Yunnan macadamia nuts have been sold.
JD.com’s “10 billion yuan subsidy” initiative boosts the sales of superior agricultural products at competitive prices. This endeavor features sought-after products, including Laiyang pears from Shandong, Hui Li pomegranates from Sichuan, Yangcheng Lake hairy crabs, and Sunite mutton, resulting in collaborative ventures with over 2,000 industrial belts. This guarantees consumers direct access to the finest agricultural products, much to the satisfaction of farmers who’ve observed rising sales.
Pioneering a novel ‘direct-from-source’ delivery model, JD.com, backed by its cutting-edge digitized supply chain, eliminates middlemen, ensuring high-quality agricultural goods journey directly from farm to table. JD Retail’s stringent quality assurance and batch inspections underline the company’s commitment to product excellence.
A dedicated sea cucumber cultivation and supply base for JD Retail
In collaboration with JD Logistics, JD Retail offers an assurance: compensation for any compromised produce, ensuring a comprehensive, trustworthy post-sales experience during the festival.
At the launch, Xin Lijun, the CEO of JD Retail, highlighted JD’s decade-long dedication to refining its digital supply chain, optimizing production, endorsing esteemed brands, and advancing industrial digitalization. This holistic approach has rejuvenated modern agriculture, presenting superior agricultural goods to broad markets, thereby amplifying their intrinsic value. JD’s expansive supply chain fosters consumption equity between urban and rural markets, ensuring that even the most isolated regions enjoy premium products, fair prices, and unmatched services. Additionally, JD’s infrastructural strides have sparked quality job opportunities in rural areas, cultivating local talent through strategic industrial partnerships, entrepreneurial guidance, and skill-based training.
In recent years, JD.com has established a number of “Benfu villages” (or “March to Rich villages”) nationwide, supporting millions of farmers to increase their income by leveraging local agricultural specialties. This June, JD.com surpassed its ambitious three-year goal, generating over one trillion yuan in rural output, well before the anticipated timeline.
Behind Bestore’s IPO: Sales Surge on JD through Marketing Collaborations
