Nov 3, 2020|
Day 1 Singles Day Sales See 90% YOY Growth
Day 1 Singles Day Sales See 90% YOY Growth
by Ella Kidron
JD officially kicked off its Singles Day Grand Promotion on November 1st. For the whole day, sales increased 90% year-on-year. Where consumption during 618 signified entry into the “new normal”, Singles Day so far indicates the further normalization of epidemic prevention measures as well as the medium and long-term upward growth trend of the Chinese consumption market.
Consumers rushed to buy big brands, both international and domestic, including Mengniu, Apple and Huawei. In fact, JD’s big data team noticed a spike in direct searches for brand names such as Huawei, Apple and Xiaomi.
JD PLUS, which recently reached 20 million members, saw a lot of activity on Nov 1st. The number of new users on Nov. 1st increased 113% YOY.
The most frenzy came from second and third tier cities among which Liaoning province, Chongqing city and Jiangxi province were the fastest growing provinces and cities.
Customized products, which have been a consistent focus for JD this year, remained highly popular. During Nov. 1-2nd the number of C2M products sold on JD increased nearly three times year on year. An Intel light laptop with a new generation CPU saw 70% growth, while C2M products made up 60% of desktop sales. JD’s C2M home appliances, which have quickly become popular for their high cost-to-performance ratio also performed well. Twenty products from this line selected as priority quickly exceeded sales of RMB 200 million yuan on the first day.
Consumers have a new found appreciation for the home, in part due to spending extended time at home this year. As such, home related purchases, large and small, were a highlight on Nov. 1st. JD sold 200,000 bathroom decoration packages while sales of kitchen decoration packages increased 300%.
Personal care home appliances grew 180% on the first day of sales, among which makers of hair dryers, electric razors and more such as Dyson, Philips, Flyco, Panasonic, Braun and Oral B were highest ranked in terms of sales.
Mobile phone sales in half an hour saw 314% growth. JD’s special mobile phone for the elderly saw eight times growth in the first 15 minutes, while users who participated in JD’s trade in program in the first 30 minutes increased 465%.
JD Luxury saw whole day sales on Nov. 1 up 138% YOY. In the first 30 minutes, 127 brands including Ferragamo, Ralph Lauren and Tod’s saw sales up 10 times YOY. International jewelry brands were up six times. With the weather in several parts of China becoming colder, down quilts sales grew 4.9 times. The amount of thermal underwear increased 480% YOY.
Online education has been a constant this year. In the first hour on Nov. 1, student laptop sales increased 16 times. Dictionary pens increased 19 times. Meanwhile, the stability of the epidemic, people are more willing to get out of their home to exercise. On the first day of the promotion, badminton classes increased 50% while classes at popular boutique gym Space Cycle increased 100%, both YOY.
JD Health also had a strong showing. Medical equipment sales increased doubled while nourishing products increased over 200%. Bird’s nest, and cordyceps, a fungus commonly used in Chinese medicine increased three times. Health products such as vitamins increased over 200% YOY. JD received over 210,000 online medical consultations on Nov 1st, among which consultations of Chinese medicine increased 11 times. Vaccines, beauty clinic services (i.e. plastic surgery), checkups and other services increased eight times.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Services Consumption Jumps on First Day of Singles Day Grand Promotion
