Jun 18, 2022|
European Diplomats in Beijing Invited to Deliver Products Ahead of JD’s 618 Grand Promotion
by Mengyang He
Ahead of the 618 Grand Promotion, JD.com invited ambassadors and senior diplomats from the EU Delegation to China and seven European countries, Denmark, France, Hungary, Italy, the Netherlands, Portugal, and Slovenia, to deliver European products to Chinese consumers.
The initiative celebrates the China-EU Agreement on Geographical Indications (GIs), by which a total of 100 agricultural products from China and the EU each will be legally protected from each other’s geographical areas. Many products delivered through JD’s initiative this time were also on the list and are well received by Chinese consumers on JD.com, such as Comté from France, Tokaji from Hungary, Prosecco from Italy, and green wine from Portugal, among others.
The Danish Ambassador to China, H.E. Thomas Østrup Møller, presented Danish cookies to a lucky customer, Mr. Jin, in the garden of the ambassador’s residence. Ambassador Møller mentioned, “JD.com has made Danish products accessible for Chinese consumers, such as Danish probiotics and health products from Camette, and Denps milk powder; and many Danish food products in the Denmark National Pavilion are amongst the top performers on JD.com.” During JD’s 618 pre-sales period, the transaction volume of Danish food products grew by 98 percent YOY.
In the kitchen of the French ambassador’s residence, a lucky customer Ms. Yang picked up her pre-ordered French wine from François Blanc, the Agricultural Counsellor of the French Embassy to China. “Gevrey-Chambertin from the Burgundy wine region is a very well-known French GI product, and is one of the best wines in France and even in the world,” noted Blanc. According JD’s 618 pre-sales data, the French National Pavilion recorded an increase in transaction volume of nearly 220 percent YOY; and the transaction volume of imported European cheese products mounted by almost 250 percent YOY.
The Hungarian Ambassador to China, H.E. Máté Pesti, stressed that “each bottle of Hungary wine is produced in accordance with the century-old tradition and Hungary laws. JD.com can also guarantee that all Tokaji wines sold on JD.com are authentic and come from the origin of Hungary.”
Italy is a country with abundant GI products, including wines, fruits, cheese, ham, and more. The Italian Trade Commissioner in Beijing, Gianpaolo Bruno, handed Italian pasta and wine to a lucky customer, Ms. Yu.
At the Dutch embassy in Beijing, the Dutch deputy ambassador to China, Roderick Wols, also joined the campaign with several Dutch GI products, including the classic Gouda cheese.
In the garden of the ambassador’s residence, the Portuguese Ambassador to China, H.E. José Augusto Duarte, delivered a local specialty, Vinho Verde (literally ‘green wine’) to a lucky customer Ms. Yue, and introduced different wine regions on a map of Portugal.
The Slovenian Ambassador to China, H.E. Alenka Suhadolnik, presented a JD parcel with several of Slovenia’s GI products to a consumer, Mr. Li. Ambassador Suhadolnik also noted, “Slovenia has a long history of wine, and the city of Maribor, for example, has the oldest vine in the world. JD.com allows Chinese consumers to have access to high quality Slovenian products, such as wine.”
The Ambassador of the EU Delegation to China, H.E. Nicholas Chapuis, emphasized that “the China-EU Agreement on Geographical Indications will bring benefits both in Europe and in China thanks to the high-level of protection against imitation and counterfeiting that it will bring to famous food and drinks from Europe and China, like famous European wines or famous Chinese teas, for instance.”
As of now, JD.com has opened 65 national pavilions, including 16 from EU countries. Over the past year, the most popular European imported food products among Chinese consumers were dairy products, candy biscuits, wine, and black tea. Germany, France, Italy, the Netherlands and Denmark were the largest countries of origin by sales volume.