Jul 6, 2023|
Fender Launched Online Musical Instruments Flagship Store on JD.com
by Vivian Yang
JD.com welcomed Fender Musical Instruments Corporation (FMIC), one of the world’s leading musical instrument manufacturers, to launch its online flagship store on July 3, 2023. This collaboration marks Fender’s commitment to expanding its presence in the Chinese market and meeting the needs of musicians across the country.
“We’ve experienced tremendous double-digit growth from our inaugural debut in the China online retail market, so it is only natural for us to expand our journey with the industry leader like JD.com to further strengthen our direct relationship with Fender players in China.” said Edward “Bud” Cole, President of Fender Asia.
China has emerged as one of the fastest-growing markets for Fender globally, second only to Japan. The company aims to cater to the diverse community of musicians in China and provide them with access to Fender’s wide range of high-quality musical instruments and accessories through its partnership with JD.com.
Fender’s online flagship store on JD.com offers a full range of Fender® and Squier® products, including electric guitars and basses, acoustic guitars, amplifiers, and pedals. Customers will also be able to acquire the latest in the brands coveted Artist Signature series and limited-edition models. To celebrate the launch of the store, Fender is offering a variety of promotions including, free delivery, interest-free installments, coupons, and free gifts with purchase.
During this year’s JD618 Grand Promotion in June, the transaction volume of more than 300 musical instrument sellers on JD’s marketplace increased 50 percent YoY. Sales of keyboard instruments priced above 3,000 yuan increased by more than 1.5 times YoY, while the demand for beginner guitars increased, resulting in 2.5 times increase in related product sales. Transaction volume of musical instruments, audio equipment, accessories, and computer music categories increased by more than 1.8 times YoY. Roland, Yamaha, and Kawai ranked as the top three in terms of sales volume.
With JD’s extensive logistics network and reliable customer service, music enthusiasts in China, whether professional musicians or aspiring beginners, can enjoy a seamless shopping experience and have their favorite instruments delivered to their doorsteps swiftly and safely.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Key Takeaways from JD.com’s 2022 ESG Report: Building a Sustainable Future Through Responsible Supply Chain Practices
