- Aug 17, 2020
- Business Update
Filmmaker and Actor Xu Zheng Joins JD for Livestream to Support Movie Industry
by Martin Li
A recent livestream event on JD.com co-hosted by renowned Chinese comedy filmmaker and actor Xu Zheng saw 2,000 RMB10-yuan movie ticket coupons given away to viewers.
They can use the coupons to buy tickets on JD.com.
The livestream was launched by China Movie Channel as a push for people to support China’s movie industry, which has been on pause since February due to the COVID-19 pandemic.
Cinemas across China have been reopening gradually and cities like Beijing, Chengdu, Shanghai and Guangzhou have raised the limit on seat occupancy to 50% (from 30% previously) and cancelled the mandatory intermission for 120-minute-long movies.
The livestream event was also joined by Du Chunyang, senior director of the film and performance business unit of JD Life.
“JD will provide more discounted film tickets online and bring more benefits to JD Plus members (in terms of movie consumption),” said Du.
JD Plus is JD’s premium membership program.
JD launched its online movie ticket sales business in 2012 and has been committed to supporting the industry since. It took only three days for JD to launch real-name registration for online ticket buyers – as required by the government – after cinemas resumed operation in low-risk areas on July 20th.
In addition, JD has also helped promote new movies with the help of its huge traffic resources.