By 11:59 P.M. on November 11, JD.com reported a more than 20% year-over-year (YoY) increase in shoppers for its 2024 Singles Day Grand Promotion (also known as 11.11 or Double 11). Orders from JD Live’s livestreams, hosted by JD’s procurement and sales managers, surged 3.8 times YoY. More than 17,000 brands saw their transaction volume grow by over five times, and transaction volume from over 30,000 small and medium-sized merchants increased by 200% YoY.

Under the theme “Affordability and Quality”, JD.com offered hundreds of service options across eight categories, including quality assurance, delivery, and after-sales support.

Operational Highlights

JD Logistics’ workforce of over 340,000 couriers ensured timely deliveries nationwide.  Expanded services included “delivery, installation, disassembly, and recycling” for large items in rural areas, extending the in-house delivery network to nearly 300 additional remote townships in Xizang, Xinjiang, and Guizhou. Nearly 200 townships in Xinjiang, Sichuan, Guizhou, and Shaanxi now benefit from one-stop services for large home appliances and access to trade-in options.

Key Data Highlights (October 14, 8:00 PM – November 11, 11:59 PM, 2024)

• Trade-In Program and Home Appliance Sales: JD.com’s trade-in program saw strong participation, with users from over 90% of rural and county areas participating. Large-screen TVs were especially popular, with over 60% of TV buyers opting for 75-inch models or larger. Transaction volumes for 519 home and appliance categories increased by 200% YoY, with best-sellers including energy-efficient air conditioners, robotic vacuum cleaners, dryers, zero-water-pressure smart toilets, and recliner sofas.
• AI-Enhanced Electronics: Sales of AI-enabled electronics surged, with a tenfold increase in AI learning machines and 100% YoY growth in computers, cell phones, and AI-powered peripherals. AI smart glasses sales rose by 200%, while high-tech consumer electronics like gaming CPUs, headphones, and action cameras saw transaction volume double.
• Innovative Product Bundles: JD Super, JD.com’s supermarket division, introduced over 20,000 product bundles across categories such as baby and maternal care, home cleaning, and food. These bundles achieved a 50% increase in transaction volume YoY.
• Winter Apparel in High Demand: Transaction volume of down jackets, outdoor jackets, thermal underwear, cashmere sweaters, and children’s snow boots doubled YoY. Over 300 brands of winter accessories, including hats and scarves, also saw their transaction volumes double.
• At-Home Healthcare Services Available in More Than 30 Locations: JD Health’s at-home nursing services expanded to over 30 locations, with order volumes rising by 300% compared to the previous month. Transaction volume for various products designed for seniors, including chronic medications, nutritional supplements, and medical devices, increased by 140% YoY.
• EV Products and Services Saw Strong Growth: JD Auto reported a 95% YoY increase in sales of EV charging stations, with installation service orders up by 110% YoY.
• JD NOW’s Record High Daily Order Volume: Participation in JD,com’s instant retail service, JD NOW, rose by 70% YoY, with over 600,000 offline stores joining the shopping festival.
• Industrial Belt Product Growth: Jingxi’s self-operated cleaning paper products saw transaction volumes increase by 300% compared to the previous month, including items like tissue boxes, hanging tissue packs, wet wipes, and cotton soft towels.
• New Products Drive Imported Goods Sales: New products are driving substantial growth for JD Worldwide, with 70% of its imported food offerings consisting of new products. Sales of imported Starbucks coffee beans and Chek Hup coffee increased over 20 times YoY, while Oreo-flavored ice cream and the overseas version of Wall’s ice cream more than tripled in transaction volume.
• Increased Sales of Electronics and Home Appliances Among European Customers on ochama: On ochama, JD.com’s European retail platform, food and beverages, fresh produce, as well as electronics and home appliances gained significant popularity. Sales of Chinese small home appliances increased by 200% YoY.
• JD Cloud Supports Brands’ Growth: JD Cloud supported over 7,500 brands through its ChatRhino-powered digital representative service, driving a 40% increase in transaction volume compared to the JD 618 sales. The intelligent customer service platform managed over 3.6 billion consultations. Transaction volume for interest-free installment options on JD IOU (Baitiao) increased by 33% YoY, while transaction volume for JD Pay shopping cards rose by 84% YoY.
• B2B Sales on JD Industrials and JD Business: JD Industrials saw a 50% YoY increase in user numbers and order volume on its MRO procurement platform. JD Business reported double-digit growth in enterprise procurement transaction and order volumes.

(press@jd.com)