Jul 5, 2022| JD Retail
JD Super Releases “JD618 Fresh Food Consumption Trends Report”
by Mengyang He
JD.com’s online supermarket business JD Super released the “JD618 Fresh Food Consumption Trends Report” on July 1, providing insights into trending products, consumption patterns, demographics, etc.
With the consumption upgrading, consumers have expressed a rising demand for high-quality fresh food. For example, imported steak, fresh milk, pure meat sausages, and premium dumplings were on the list. According to the report, the transaction volume of imported steak grew by 5.6 times YOY and pure meat sausages by 285 percent YOY.
In addition, meat, poultry, and seafood also recorded a sales bonanza. For example, the transaction volume of black tiger shrimp grew by 5 times.
Another consumption trend suggests that consumers are now more habituated to purchasing fruits, vegetables, and eggs online. According to the report, the transaction volume of fruits increased by 60 percent YOY, eggs by 33 percent YOY, mangosteen by 100 percent YOY, Zespri kiwi from New Zealand by 106 percent YOY, and durians from Thailand by 150 percent YOY.
During the summer time, certain products are a great fit, such as crayfish and ice cream. Their transaction volumes increased by 70 percent YOY and 85 percent YOY, respectively.
The report also reveals that most consumers who purchased fresh food were aged between 31 to 40, accounting for 43 percent, and female consumers made up 60 percent.
The J Shop Launches Its First Flagship Store in Chengdu
by Doris Liu
The J Shop, JD’s upgrade of its Fashion and Lifestyle business, officially launched the first flagship store on July 2 in Chengdu, one of the largest cities in southwest China, offering local customers around 400 brands, 2,000 products and several immersive experience areas featuring various themes.
The 1,000 square-meter brick-and-mortar retail store, located in the well-known Chunxi Road shopping district, brings together a full range of new fashion and lifestyle categories of cosmetics, apparel, lifestyle, sports, luxury fashion, watches and more.
With JD’s core capabilities in digital supply chain and omnichannel, the J Shop can quickly complete new product launches and product circulation based on dynamic changes in consumer trends and product adjustments by brand merchants, leading to a stronger ability to meet consumers’ needs in new fashion and lifestyle purchases, said Terry Wang, general manager of JD Beauty.
In order to enhance customer experiences at the mall as well as strengthening the links of both online and offline businesses, the J shop has set up photo-ready scenarios featuring products for social media posting. Also, customers can occasionally join livestreams in the mall to enjoy a more comprehensive shopping experience.
In addition, the store will soon kick off one-hour delivery services, which enables customers to receive their orders within an hour as long as their homes are within a radius of 5 kilometers from the store.
The J Shop deeply integrates JD’s capabilities in commodity and service in omni-channel retailing. The online channel of the J Shop became available on JD’s App from early May, followed by the opening of pilot offline stores in five cities of Xi’an, Shenzhen, Chengdu, Yinchuan and Beijing.
In the JD618 Grand Promotion that ended on June 20, the overall performance of the J Shop had improved dramatically, with 531 categories and 9,707 brands doubling sales while omni-channel business rose by 83 percent year-over-year (YOY).
The flagship store in Chengdu was completed with an in-depth cooperation between JD and Chinese cosmetics brand Perfect Diary. The previous pilot stores also saw JD’s cooperation with Italian luxury retailer COSCIA, Huaguan Shopping Mall and JD Mall to provide new sales channels and display scenarios for more brand merchants.
In the process of exploring the new model of digital omni-channel ecosystem, the J Shop will join hands with more partners to actively embrace offline business and create new growth value, said Carol Fung, Senior Vice President of JD.com and President of JD Fashion and Lifestyle business group. The J Shop will continue to improve and innovate through practice to better accommodate consumers’ needs in fashion and lifestyle consumption and experience, Fung added.
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