Mar 13, 2020|
Gaming Phones: A Success of JD’s C2M Model
by Rachel Liu
On March 12th, Red Magic, Nubia’s gaming phone brand, launched its new 5G gaming phone through an online press conference supported by JD Live. The phone started taking pre-orders on JD on that day with the official sale starting on March 19th offered exclusively on JD.
Previously on March 3rd, Black Shark revealed the first 5G gaming phone in the world: the Tencent Black Shark 3. On March 4th, pre-orders of the phone had already surpassed four million.
In 2017, JD was the first company to create the concept of a gaming phone – phones that can smoothly support the operation of mainstream mobile games with specific designs to optimize the consumer experience while gaming. At that time, over a third of Chinese people were phone gamers. Through deep analysis of customers’ feedback, JD discovered that gamers have higher requirements regarding phone specifications and design. JD quickly worked with several mobile phone brands to develop related products to respond to this demand.
This consumer-to-manufacturer (C2M) model on product development not only improved customers’ experience, but also helped brands gain a deeper understanding of consumer trends and improved their sales performance. Over half of C2M phones sold on JD are gaming phones.
Black Shark is the first brand that worked with JD on developing a gaming phone. In 2018, based on JD’s big data analysis, Black Shark launched the first gaming phone in China, with pre-orders surpassing 450,000. In the same year, the first Red Magic gaming phone was launched on JD, with sales surpassed 10,000 in just 37 seconds. Since launching the gaming phone in 2018, it’s been gaining popularity. During the 2019 Singles Day (November 11th) sales festival, sales of gaming phones on JD increased 130% y-o-y. In the first two hours of that day, Black Shark ranked first in both sales revenue and quantity in the phone category.
Besides the gaming phone, JD also leveraged C2M to launch phones specifically created for e-book reading and for elderly people. In January 2020, JD launched the “Time machine”, a smart phone specifically designed for elderly people.
C2M is part of JD’s strategy to keep the customer at the center of the retail process. It enables JD to provide consumers with products before they know they need them, based upon both robust big data research and a solid understanding of customer needs. It enables JD to provide new value to brands who seek to better target Chinese consumer needs.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Photo Gallery: This Week at JD (March 9-13)
