German Brand Loctite Partners with JD MRO to Expand in China Market

German Brand Loctite Partners with JD MRO to Expand in China Market

by Ling Cao

Leading German enterprise Loctite, which provides adhesive, sealant and coating solutions for manufacturing segments, signed an agreement with JD MRO, JD’s B2B subsidiary for industrial maintenance, repair and operations (MRO) products and services. The two parties will work together to integrate resources in sales channels and co-build the service system.

Under the cooperation, Loctite’s adhesives, bonding and sealing, lubrication and cleaning solutions will be sold via the JD MRO platform. Loctite’s industrial bonding solutions are concentrated on service before purchasing, with complex categories, functions and applications that can be challenging for enterprises to understand.

Leveraging JD’s intelligent procurement capability, as well as product purchasing and usage guidance, enterprises will be more easily able to find the best solution for their needs.

Both parties have also launched integrated solutions for petrochemical, cement and coal, which require higher professional solutions, so as to improve procurement efficiency. For example, JD can provide diverse ways to reinforce vibrating large bolts in ore stackers and mining machines, in order to prevent them from loosening; or offer patching and filling solutions for coal production lines with any possible tear or scratch problems.

Eric Yau, director of Loctite’s Asia Pacific region said, “The cooperation is an important chance for us to expand in the China market. Additionally, leveraging JD’s capabilities in supply chain, we would like to build an integrated and digital procurement solution to better serve manufacturers that are in line with industrial IoT development.”

 

(ling.cao@jd.com)

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