Jul 13, 2022|
Ice Cream Sales on JD Stay Hot amid Summer Heat
by Doris Liu
A summer heat wave in China has lifted sales of many food and beverage products such as ice cream, beer and coconut water, with more customers tending to select goods within a reasonable price range, according to JD’s recent data.
The average temperature in June across the nation hit the highest since 1961, the China Meteorological Administration reported earlier. Consequently, ice cream products rose 85 percent in sales volume based on data from the JD618 Grand Promotion from 8pm (BJT) on May 31 to midnight of June 18. Products priced at RMB 3-6 yuan went up in June by nearly 40 percent year-over-year (YOY) on JD Fresh, JD.com’s fresh food business.
On the Super Day of the ice cream category last week, a Magnum Matcha multipack of four sticks was among the best-selling, with a 42.1 percent sales growth . Matcha chocolate ice cream from Japanese brand Meiji was also a highlight, with sales jumping up 32.5 percent YOY.
In terms of cross-border products, Double Raspberry Magnum ice cream produced in Italy and Swinkels Family Brewers from the Netherlands respectively surged by 132 and 107 percent YOY in the first week of July, thanks to a campaign held by JD Worldwide to promote refreshing imported food and drinks in summer.
The country’s ice cream market size has been growing fast in recent years with the improvement of national living standards. From 2015 to 2021, the market spiked from less than RMB 90 billion yuan to RMB 160 billion yuan, a cumulative rise of more than 90 percent during the six-year stint, according to the Beijing-based consultancy Qianzhan Industry Research Institute.
JD’s cold-chain logistics, fast delivery and melt insurance services ensure customers to shop for frozen food on JD.com without worries. JD will also expand the product selection with a variety of promotions to cool down the summer heat with a smooth shopping experience.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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