Jul 13, 2022|
Ice Cream Sales on JD Stay Hot amid Summer Heat
by Doris Liu
A summer heat wave in China has lifted sales of many food and beverage products such as ice cream, beer and coconut water, with more customers tending to select goods within a reasonable price range, according to JD’s recent data.
The average temperature in June across the nation hit the highest since 1961, the China Meteorological Administration reported earlier. Consequently, ice cream products rose 85 percent in sales volume based on data from the JD618 Grand Promotion from 8pm (BJT) on May 31 to midnight of June 18. Products priced at RMB 3-6 yuan went up in June by nearly 40 percent year-over-year (YOY) on JD Fresh, JD.com’s fresh food business.
On the Super Day of the ice cream category last week, a Magnum Matcha multipack of four sticks was among the best-selling, with a 42.1 percent sales growth . Matcha chocolate ice cream from Japanese brand Meiji was also a highlight, with sales jumping up 32.5 percent YOY.
In terms of cross-border products, Double Raspberry Magnum ice cream produced in Italy and Swinkels Family Brewers from the Netherlands respectively surged by 132 and 107 percent YOY in the first week of July, thanks to a campaign held by JD Worldwide to promote refreshing imported food and drinks in summer.
The country’s ice cream market size has been growing fast in recent years with the improvement of national living standards. From 2015 to 2021, the market spiked from less than RMB 90 billion yuan to RMB 160 billion yuan, a cumulative rise of more than 90 percent during the six-year stint, according to the Beijing-based consultancy Qianzhan Industry Research Institute.
JD’s cold-chain logistics, fast delivery and melt insurance services ensure customers to shop for frozen food on JD.com without worries. JD will also expand the product selection with a variety of promotions to cool down the summer heat with a smooth shopping experience.