Mar 10, 2025|
JD.com, Inc. (JINGDONG) Named Official E-commerce Innovation Partner of UEFA Champions League Expanding its Global Reach
March 10, 2025, Beijing, JD.com, Inc. (also known as JINGDONG) is excited to announce that it has become the official e-commerce innovation partner for the UEFA Champions League (UCL). As a leading e-commerce retailer and technology service provider, JD.com, Inc. and its European e-commerce brand ochama will deliver unprecedented access to exclusive football interactions, merchandise, discounts, prizes, and innovative services to fans and consumers.
As Europe’s premier club competition, the UEFA Champions League stands as the pinnacle of European football. Renowned worldwide, it is celebrated as one of the most influential sporting events and a benchmark for excellence in football, captivating fans with its elite level of competition and storied tradition.
“We are thrilled to welcome JD.com, Inc., a global leader in online retail, as the UEFA Champions League’s official e-commerce innovation partner. Our partnership will help bring fans all over the globe closer to the action and together we aim to foster greater engagement and unique opportunities for fans to celebrate their love of the game,” said Guy-Laurent Epstein, Joint Managing Director, UC3.
“Partnering with the UEFA Champions League is an exciting milestone in JD.com, Inc.’s global expansion,” said James Shao, Senior Vice President of JD.com, Inc. and Head of Platform Operations and Marketing Centre at JD Retail. “As one of the most prestigious football tournaments in the world, it provides the perfect platform to introduce JD.com, Inc. to European audiences, helping them discover our brand. Through this collaboration, we are committed to delivering unparalleled access to official merchandise and innovative digital experiences to fans in Europe and China. We look forward to working with UC3 to create unforgettable moments for football enthusiasts worldwide.”
JD.com, Inc. will also partner with other marquee UEFA events including the UEFA Super Cup, the UEFA Futsal Champions League, and the UEFA Youth League. JD.com, Inc. will launch the official UEFA Champions League online shop in China.
The partnership will offer consumers exclusive discounts through JD.com, Inc. and users will have the chance to win coveted match tickets and other limited-edition prizes. As a global leader in e-commerce, JD.com, Inc. is committed to enhancing the shopping experience for consumers worldwide through a wide range of authentic quality products, and innovative and highly efficient fulfillment services. Through ochama, JD.com, Inc. operates in 24 countries across Europe, offering a wide range of products including electronics, baby and maternity, beauty, home appliances, and more.
JD.com, Inc. and UEFA will also jointly explore the development of exclusive licensed products, bringing football fans and consumers a broader range of high-quality merchandise and cutting-edge e-commerce services. A dedicated e-commerce community will be launched on the JD.com, Inc. app by collaborating with UEFA Champions League sponsors and football club brands, where consumers will have access to exciting prizes, football club jerseys and accessories.
About JD.com, Inc.
JD.com, Inc., also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider. Renowned for its innovation and excellence, the company has expanded into sectors including retail, technology, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranking 47 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.
About UC3
UC3 unites European football’s governing body UEFA and the European Club Association (ECA), representing more than 700 top European clubs, around a new vision for managing commercial rights to UEFA club competitions (the “UCCs”). It is the commercial entity responsible for generating revenues from the UCCs and creating value for our partners. UC3 oversees the management, sales and delivery of all commercial rights (including media, sponsorship and licensing rights) for UEFA’s elite men’s and women’s club competitions.
Mar 7, 2025|
JD.com Imports One Million Dutch Tulips to Meet China’s Growing Demand
JD.com, (also known as JINGDONG), China’s largest retailer by revenue, has announced the import of one million tulips from the Netherlands to meet the booming demand for fresh flowers in China, especially during peak festive seasons. This marks the largest-ever direct air shipment of Dutch tulips by any company to China. By leveraging its e-commerce expertise, offline channels and nationwide cold chain logistics network, JD.com will ensure seamless delivery to customers. Customers purchasing tulips on JD.com will also have the chance to win a trip for two to the Netherlands.
On February 27, the shipment of fresh-cut tulips from the FloraHolland auction center in Aalsmeer, the world’s largest and busiest floral marketplace, arrived in Guangzhou, China. The tulips then will be stored and nurtured at a dedicated floral warehouse, operated by JD Logistics (also known as JINGDONG Logistics).
The Netherlands is the world’s largest producer and exporter of flowers, which helps supply China’s expanding flower retail market, with fresh flowers becoming a more frequent choice among consumers. According to China Flower Association, in 2023, China’s flower retail market reached 216.58 billion yuan (about €28.41 million), with online sales accounting for more than 50% of the total market volume. The growth of e-commerce and cold chain logistics has further fueled the demand of imported flowers in China. Data from the General Administration of Customs shows China’s flower imports reached €260 million in 2023, from 57 countries and regions, with the Netherlands being the largest supplier with more than 60% of the total. Reflecting this trend, JD.com saw tulip sales surge 20 times in 2024 compared to the previous year.
Given the perishable nature of fresh flowers, maintaining precise temperature control is critical throughout the supply chain. A JD Logistics executive overseeing the import operation explained that specialized floral packaging was used to protect the tulips, mitigating impacts during transit while ensuring proper airflow and humidity balance within the packaging. Throughout the journey, JD Logistics maintained strict temperature controls between 2-8 ℃, leveraging advanced monitoring technology to ensure the tulips remained in peak condition until they reached consumers.
JD.com is recognized by approximately 600 million customers for its commitment to authenticity, quality and fast delivery. The company’s extensive in-house logistics and delivery networks enables 90% of retail orders to be delivered within 24 hours. Beyond China, its logistics arm, JD Logistics, also operates a robust international supply chain network which includes overseas warehouses and international express delivery service that spans Europe, Asia, the Middle East, North America and more, facilitating end-to-end fulfillment capabilities.
In Depth Report: JD Pet Happily Spoils Their “Customers” (Part One of Two)
