Aug 10, 2020|
Italian Brand Golden Goose Launches Flagship Store on JD
by Rachel Liu
On August 10th, Golden Goose launched a flagship store on JD. Customers are now able to buy the brands’ iconic collections such as SUPERSTAR and all others, also nicknamed “little dirty shoes” through the JD store and enjoy JD’s premium delivery service.
Golden Goose was founded in Venice, Italy in 2000. The brand’s relaxing and modern style has received great popularity among customers all around the world. Every single Golden Goose product is entirely handmade by Italian artisans and thanks to the painstaking attention to details, each pair of sneakers is unique. Golden Goose garments are lived-in and touched with life thanks to a “distress” treatment made by hand through special brushes which shapes every product into something unique, different from others. Relying solely on Italian artisanal manufacturing, Golden Goose has managed to make innovation and quality part of its recognizable traits. The Italian brand has an evenly distributed global footprint covering Asia, Europe, Middle East and America, with more than 100 direct retail stores and strong online and wholesale distribution.
The SUPERSTAR collection sold on JD has been selected by JD’s luxury buyers based on Chinese customers’ preferences in a move to bring the latest street fashion to JD’s massive young customer group. JD’s commitment to authenticity, fast delivery and its high-end customer group have attracted many luxury brands to join the platform. Nearly 200 luxury brands have established partnership with JD, including Prada, Zegna, Miumiu and more. JD also makes available its financial services, AR/VR technology and JD Luxury Express delivery service to ensure customers have a premium shopping experience online.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD News Roundup Vol. 7
