Jan 29, 2022|
Italian Trade Commissioner Delivers New Year Parcel to Chinese Consumer’s Doorstep Ahead of the Year of Tiger
by Mengyang He
Ahead of the Chinese New Year (CNY), JD.com designated Italian Trade Commissioner in Beijing Mr. Gianpaolo Bruno the “Chief Promoting Officer of Products from Italy,” and invited Mr. Bruno to embark on a mission to shadow JD’s couriers and deliver Italian products to a Chinese customer who made an order of Italian products online.
Mr. Bruno delivered Italian chocolate to a customer surnamed Zhang, a veteran industry designer who has loved Italian chocolate all his life. Zhang is innovating his design on ski boots, targeting the Winter Olympics in Milan 2026. Bruno and Zhang both wish the great success of the Beijing and Milan Winter Olympics.
“We have a long-standing relationship with JD.com,” noted Mr. Bruno. “JD.com is a very efficient platform, and we have just opened an Italian National Pavilion on JD.com for Chinese people to buy Italian products.”
The Italian National Pavilion offers a wide range of high-quality Italian products, such as Italian wine, olive oil, shoes, and home décor products, which are all imported by JD Worldwide, the cross-border e-commerce department of JD.com.
Mr. Bruno was among 10 senior diplomats, including ambassadors to China from Argentina, Chile, Denmark (Charge D’Affaire), Georgia, Malaysia, Moldova, Peru, Rwanda and Sri Lanka, who participated in JD.com’s new year delivery activity. Due to the travel quarantine restriction, the Italian Ambassador to China assigned Mr. Bruno to take part in this event on his behalf.
In the past two years from 2020 to 2021, JD.com spent more than 310 billion RMB ($43.3 billion USD) on imported products purchase, serving as the primary gateway for international brands to China and driving cross-border consumption in the Chinese market.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Argentine Ambassador Delivers Spring Festival Parcel to The Former Chinese Envoy to Buenos Aires
