May 10, 2021|
JD and Partners Discuss Pan-Entertainment Marketing at Hainan Expo
by Ella Kidron
On May 7, JD Worldwide and the China Customs Media Center collectively hosted forum with the theme “The Future of Imports and the Role of E-commerce” at the first China International Consumer Expo (Hainan Expo) in Haikou, Hainan province.
Partners of JD Worldwide, including Yi Zheng, president of modeling agency esee, Jiannan Zeng CFO of media company H&R Century PICTURES Co., Ltd (欢瑞世纪) and Rebecca Wang, president of e-commerce business for Nestlé China were on the panel which was moderated by JD Worldwide head of brand marketing Xueying Shi.
During the forum, representatives discussed developments in pan-entertainment marketing, and how brands, marketing companies and platforms like JD.com and JD Worldwide can work together to further develop the sector.
From left to right: Xueying Shi of JD Worldwide; Yi Zheng of esee; Jiannan Zeng of H&R Century PICTURES Co. Ltd.; and Rebecca Wang of Nestlé China
One of the trends discussed is that brands’ product to market time is shortening in response to rapidly changing consumer demands. Wang explained that the starting point for all consumer products is consumer demand. Catering to consumer demand is part of the reason for shrinking the product “bring-to-market” lifecycle from 12-18 months to 6-9 months. This also means getting ahead of consumer demand. Wang cited the example of plant meat and other plant-based food products, which are burgeoning in popularity in China as consumers place more emphasis on their health and wellness.
Another example is adult milk powder, which is moving from a focus on full-fat, low-fat, and skim to entirely different formulas to cover specific functionalities addressing osteoporosis, cardiovascular problems, diabetes, and more, in response to China’s rapidly aging population.
One of the keys to successfully bringing a hit product to market is rapid customer feedback. Platforms like JD are able to provide brands with immediate feedback on product performance, which also goes into informing how the product should be tailored or iterated on.
Finally, interaction between customer and brand is getting more attention. While Zheng spoke about how models can get involved in livestream e-commerce which also ties the brand closer to consumers who are fans of the model. This is beneficial for modeling agencies, helping them address the fact that models may not be fully occupied every minute of each day, providing additional revenue streams. On the other hand, Zeng of H&R explained that working with international brands and connecting them with popular IP serves to appeal directly to consumers, especially young consumers.
Shi from JD Worldwide spoke to the emergence of a relatively new pan-entertainment marketing model which uses the medium of celebrities and other talent to shorten the distance between brands and customers, while also being able to provide timely feedback customer feedback to brands leveraging platforms like JD Worldwide, helping address some supply chain bottlenecks and better grasp consumer trends.
JD Worldwide also released a trends report on imports consumption in China at the event.
Apr 18, 2024|
JD.com Awarded 2024 INFORMS Prize for Excellence in Operations Research and Analytics
JD.com is honored to announce that it has been awarded the 2024 INFORMS Prize. This recognition makes JD.com the first Asia-based enterprise to receive the award, highlighting its pioneering use of advanced analytics and operations research/management sciences (OR/MS) within its business operations.
The INFORMS Prize is awarded an organization that has repeatedly applied the principles of advanced analytics and OR/MS in pioneering, varied, novel, and lasting ways. Previous recipients include Walmart, Wayfair, Amazon, UPS, Booz Allen Hamilton, BNSF Railway, Walt Disney Company, U.S. Air Force, General Motors, Intel, HP, IBM, Ford, Procter & Gamble and GE Research.
Speaking on behalf of the selection committee, Mehmet Gumus, 2024 INFORMS Prize committee chair, remarked: “JD.com is showcasing data science as a source of business success and a necessary element to achieve customer satisfaction with continuous and dedicated practice. JD.com is truly deserving of this prestigious prize, and the entire O.R. and analytics community joins INFORMS in thanking them for their priceless contributions to the field and the business world.”
JD.com’s commitment to enhancing operational efficiency and customer service through OR/MS has been integral to its success. The company has developed an independently managed intelligent supply chain system that utilizes cutting-edge operations research algorithms to optimize warehouse management and logistics operations. This includes the operation of hundreds of intelligent warehouses and dozens of “Asia No. 1” intelligent logistics parks.
“We are honored to accept the INFORMS Prize and will continue to be steadfast in our dedication to leveraging the transformative potential of operations research,” said Sandy Xu, CEO of JD.com. “Our company’s supply chain not only aims to lead the industry, but also enhance the efficiency and well-being of our entire ecosystem.”
By the end of the fourth quarter of 2023, JD’s supply chain infrastructure assets had grown to RMB 153.8 billion, an increase of 16% year-on-year. Managing over 10 million self-operated SKUs, JD has achieved a global leading average inventory turnover of 30.3 days. This operational prowess enables JD to fulfill 95% of retail orders within 24 hours, significantly enhancing customer satisfaction and setting new standards in the industry.
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JD Super’s Ninth Annual “Baby Party” Campaign: Supporting Families with Newborns
JD Super, JD.com’s omni-channel supermarket division, successfully concluded its ninth annual “Baby Party” campaign, which ran from April 1st to 14th. Collaborating with leading brands from home and abroad, the campaign introduced new products and services designed to improve the shopping experience and reduce expenses for families with newborns.
Pioneering services included the “Fresh Milk Powder Express,” guaranteeing delivery of farm-to-consumer baby formula within 28 days, and the “Free Diaper Offers for Newborns” initiative, set to distribute one million diaper packs annually. Moreover, the “Life’s First Bottle” project significantly reduces the costs of high-quality milk bottles by offering them exclusively online at a 50% discount.
JD Super’s specialized after-sales services extend to over 90% of the company’s self-operated products, offering services such as free returns or exchanges. Another highlight was the introduction of the Chun Rui milk formula, developed in partnership with Feihe, a leader in infant milk production. This collaboration ensures top-quality products at better value for families.
Additionally, JD Super launched an online portal dedicated to public welfare activities, which promotes cost-saving measures, shares knowledge on baby care, and supports charity initiatives.
As part of its commitment to philanthropy, JD Super donated essential baby supplies valued at over one million yuan to 1,000 families in the economically disadvantaged Liangshan Yi Autonomous Prefecture of Sichuan Province, supporting local parents in this region.
The 2024 Report on Cost of Childbearing and Childrearing in China shed light on the challenges faced by parents, including limited free time and growing anxiety over rising costs and product safety. JD Super aims to mitigate some of these concerns by providing support to families nationwide.
In-Depth Report: JD’s Tech Future in the Eyes of Dr. Bowen Zhou
