JD and P&G Launch Sustainable Program in Shanghai and Guangzhou

JD and P&G Launch Sustainable Program in Shanghai and Guangzhou

by Yuchuan Wang

JD and P&G Beauty have officially launched a plastic bottle recycling program this week, encouraging customers to use recycling delivery boxes and participate in charity donation programs. The program was announced earlier this year on JD’s inaugural Green Stream Initiative (GSI) Day held on July 6th to bring awareness to sustainability in the supply chain.

Through the program, customers in Shanghai and Guangzhou who buy P&G’s hair care products from brands, including Head & Shoulders, Pantene, VS Sassoon, Rejoice, Herbal Essences, Hair Recipe and Aussie will receive their products in JD’s reusable “green box”. Customers can then pack their own plastic bottles in the box, and scan a QR code on the box so that JD couriers can come collect it from their doorstep. The materials will then be professionally processed by P&G to make artificial grass lawn playgrounds for schools.

Irene Zeng, vice president of marketing strategy and planning at P&G China Hair Care, said, “This program is highly tied with P&G ‘Responsible Beauty’ project and our 2030 vision globally. As a long-time partner of JD’s Green Stream Initiative, we hope to build an interactive ecosystem connecting platforms, brands and customers through the partnership. This project is an important step in building a global sustainable development business with JD.”

Jie Ji, vice president of supply chain services at JD Logistics and head of JD’s Green Stream Initiative, said, “Since the launch of GSI in 2017, our green boxes have been used 160 million times in over 30 cities. As an industry leader in promoting green supply chain, JD is glad to have P&G join us in promoting sustainable and responsible consumption.”

As JD’s long-term partner for GSI, P&G has cooperated with JD on sustainable programs since 2017.

 

(yuchuan.wang@jd.com)

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