Beijing, June 2, 2026 — JD.com officially launched its 2026 618 Grand Promotion at 8:00 p.m. on May 30, with products across all categories available from existing inventory. Built around JD.com’s promise of quality products at affordable prices, this year’s 618 began with strong momentum across online retail, offline stores, AI-powered products, services, and more.

Within the first minute of the opening period, iPhone transaction volume exceeded RMB 100 million. In the first hour, more than 200 brands in the personal care and home cleaning category recorded over tenfold year-on-year growth in transaction volume. Within four hours, transaction volume of the top 100 brands increased by more than five times on average year-on-year, while 51 new merchants surpassed RMB 10 million in transaction volume and 1,516 new merchants exceeded RMB 1 million.

As of 23:59 on June 1, the number of users placing orders reached a new record high. JD Super saw high double-digit year-on-year growth in user numbers, while JD.com’s offline formats, including JD MALL, JD Electronics Stores, JD Discount Supermarket, 7FRESH Kitchen, and JD Medical Aesthetics, recorded overall foot traffic growth of more than 70% year-on-year in the first 52 hours.

Third-party data also showed that JD.com led the industry in active user growth in the first quarter of 2026. During the 618 warm-up period, JD.com outperformed the industry in both active user growth and average daily usage time.

Selected Highlights from the First 52 Hours

JD.com’s omnichannel ecosystem continued to demonstrate strong momentum during the opening 52 hours of this year’s 618. More than 5,600 JD Electronics Stores recorded overall foot traffic growth of 138% year-on-year. Sales at 27 JD MALLs increased by 53% year-on-year, while more than 4,000 JD Auto Service stores saw service order volume rise by more than 110%. JINGDONG Outlets recorded foot traffic growth of over 130% year-on-year. JD Medical Aesthetics saw order volume increase by 226% when compared on a monthly basis. During the first weekend of the promotion, both foot traffic and order volume at JD Discount Supermarket increased by more than 50% compared with the previous period, while online and offline orders at 7FRESH Supermarket grew by 106% year-on-year.

AI has become an important growth driver of this year’s 618. Nearly 100 products powered by JD.com’s AI JoyInside, an AI agent for smart hardware, have now been launched, with the “AI Home” product portfolio making its first collective debut during the promotion. In the first 52 hours, transaction volume of new AI home appliance and home living products integrated with JoyInside increased by 200% on a monthly basis.

Across home appliances and home living, more than 2,000 brands, including Skyworth, Ecovacs, Cheers, and CASDON, achieved transaction volume growth of more than 100% year-on-year. Transaction volume of new smart home appliance and home living products increased tenfold year-on-year. AI-related categories recorded strong growth, with transaction volume of AIPC, large-screen AI smartphones, AI learning devices, and other trending electronics increasing by 200% year-on-year.

JD.com also saw strong performance across FMCG, fashion, fresh food, and food services. JD Super saw more than 1,000 brands achieve transaction volume growth of 100% year-on-year in the first 52 hours. JD FASHION’s exclusive self-developed fabric series recorded transaction volume growth of 220% on a monthly basis.

In fresh food, JD Fresh continued to strengthen its “bulk sourcing” model, working directly with core production areas to align procurement with consumer demand and ensure strict quality control. In the first 52 hours, sales of JD Fresh products under the “bulk sourcing” model increased by 210% year-on-year.

JD.com also continued to expand its full-scenario food service ecosystem, integrating food delivery, self-pickup, and group-buying models. Through its innovative 7FRESH Kitchen model, JD.com has brought more than two million quality restaurants onto its platform. JD.com also applied the industry’s strictest dine-in standards, more than 97% of non-instant-pickup restaurants on JD.com support dine-in services, while the proportion of restaurants without dine-in services is below 3%, the lowest in the industry. In the first 52 hours, orders across multiple food categories doubled, late-night food orders increased more than tenfold compared on a monthly basis, and the number of users placing orders grew by 50%.

JINGDONG Cross-border recorded strong growth across imported products. Transaction volume of its top 100 categories doubled year-on-year, while orders for imported fresh products increased by more than 20 times. More than 400 brands achieved over fivefold growth.

JD Global Sales also recorded a doubling of overall order volume year-on-year in the first 52 hours. Its large-item fulfilment capabilities were first deployed in markets including Singapore, Malaysia, and Vietnam, supporting strong demand for large household appliances and furniture. Sales of refrigerators, televisions, mattresses, and other large-item categories increased by more than seven times year-on-year.

Digital tools help merchants and brands improve efficiency. JD.com’s digital avatar livestreaming solution JoyStreamer continued to scale, serving more than 80,000 merchants and reaching more than 800,000 cumulative livestreaming hours. Overall transaction volume generated through JoyStreamer exceeded RMB 240 million.

JoyMarketing, JD.com’s interactive marketing platform, recorded more than 135 million user interactions, covering over 100 marketing scenarios including customer acquisition, conversion, and membership operations. The platform helped merchants improve conversion rates by up to 47.3%.

JINGDONG Logistics continued to apply AI across its logistics network to support the surge in orders during the 618 Grand Promotion. Its Super Brain LLM has now been deployed in more than 1,000 core scenarios. A newly launched “AI Inventory Diagnosis Assistant” has helped improve inventory turnover efficiency by 30% to 40%.

This year’s 618 shows how AI is becoming deeply integrated into every part of JD.com’s supply chain, creating new momentum across the entire ecosystem. JD.com is working more closely with brands and merchants to continuously innovate across product formats, service models, and technology applications. By helping partners achieve meaningful improvements in cost efficiency and operational performance, JD.com is also making it easier for consumers to enjoy the value at the heart of 618: quality products, affordable prices, and a shopping experience that is simpler, smarter, and more rewarding.

(press@jd.com)