Jan 19, 2021|
JD and Whiskas Help Homeless Cats Weather the Winter
by Yuchuan Wang
JD Logistics and Whiskas, a leading cat food brand under Mars, have launched a campaign to help homeless cats get through the cold winter.
Consumers who buy Whiskas products on JD.com will have a chance to receive their orders packaged in special JD delivery boxes, which can be converted into a shelter for outdoor cats by cutting and folding along dotted lines.
Twenty thousand boxes will be put into use.
“The purpose of the campaign is to call on people to protect homeless animals,” said the head of JD’s Green Stream Initiative. “The re-use of delivery boxes also contributes to environmental protection which helps lead to a sustainable world.”
During the 2020 Singles Day Grand Promotion (Nov. 1-11), JD worked with animal protection organizations Animals Asia and AITA Foundation as well as leading pet brands Royal Canin, Mars, Myfoodie, Pro Plan and more, to put over 100,000 of the special delivery boxes into use.
Jun 23, 2026|
JINGDONG Logistics Joins First Movers Coalition to Scale Zero-Emission Trucking
- JINGDONG Logistics joined the World Economic Forum’s First Movers Coalition (FMC), becoming the initiative’s first member company from China.
- The company pledges to cut its road freight emissions by adopting zero-emission medium and heavy trucks in its operations by 2030.
- Joining over 100 global companies, JINGDONG Logistics will leverage its purchasing power to accelerate the commercial scaling of clean energy technologies in long-haul transport.
June 23, 2026, DALIAN, CHINA — At the 17th Annual Meeting of the New Champions (Summer Davos), JINGDONG Logistics announced its official membership in the World Economic Forum’s First Movers Coalition (FMC). This marks JINGDONG Logistics as the first company from China to join the global decarbonization initiative.
As part of its commitment to the trucking sector, JINGDONG Logistics pledges that by 2030, at least 30% of its newly procured heavy-duty trucks and 100% of its medium-duty trucks will be zero-emission vehicles, or, alternatively, that 15% of its overall road freight operations will achieve net-zero emissions.
Sebastian Buckup, Managing Director at the World Economic Forum and head of the Centre for Nature and Climate, commented: “We are delighted to welcome JINGDONG Logistics as the first company from China to join the First Movers Coalition. By committing to scale zero-emission trucking across its operations, JINGDONG Logistics is sending a powerful market signal that will help accelerate the of clean freight technologies. This commitment demonstrates how leading companies can use their purchasing power to drive industrial transformation, strengthen supply chain resilience and advance the transition to a net-zero economy.”
A spokesperson of JINGDONG Logistics said：”Logistics is more than just a bridge connecting production and consumption; it should be a pioneering force driving global sustainable development. Joining the First Movers Coalition reflects the company’s commitment to a greener future and represents a strategic choice to transform our supply chain purchasing power into real momentum for decarbonization. We look forward to taking collective action with our global partners to reshape the future of logistics through green practices.”
The First Movers Coalition is a global initiative that helps to commercialise zero-carbon technologies in hard-to-abate sectors, such as trucking, shipping, and steel, which account for 30% of global emissions. By joining global companies in the FMC, JINGDONG Logistics aims to contribute to the commercial-scale decarbonization of long-haul transportation.
As a supply chain solutions provider, JINGDONG Logistics has integrated sustainability into its operations, setting validated Science-Based Targets (SBTi) and a net-zero pledge across its entire value chain by 2050. The company reduces road freight emissions by operating a fleet of over 14,000 self-owned new-energy vehicles, operating regular hydrogen-powered and electric heavy-duty truck routes, and shifting more freight to railways.
JINGDONG Logistics leverages its self-developed Supply Chain Emission Management Platform (SCEMP) platform, which uses AI to track real-time vehicle data, calculate carbon footprints, and optimize routes. While balancing environmental protection with operational efficiency, it helps enterprises cut costs, improve overall performance, and achieve carbon reduction simultaneously.
(vivian.yang@jd.com)
Jun 16, 2026|
Redefining Growth: Inside JD.com’s 2025 ESG Journey
Artificial intelligence and digital technologies are rewriting the rules of how we live, shop, and do business. At JD.com, our mission remains clear: Making Lives Better through Technology. But technology is only as good as the impact it creates. That is why we are focusing on moving AI out of the lab and into the heart of our real-world operations, from smart warehousing and automated logistics to retail and healthcare.
To share our progress, we just released our 2025 Environmental, Social and Governance (ESG) Report, reflecting on a year of practical action, systemic change, and long-term thinking.
Here is a closer look at how we’re balancing innovation with responsibility.
Governance: Setting the Boundary for Trust
Innovation without a safety net is a risk we choose not to take. We operate on a simple principle: compliance is not a barrier to development; it is development. As we scale our digital ecosystem, keeping data secure and business ethics absolute is our baseline.
With AI actively reshaping our industry, this year we introduced our new AI Governance Framework. This framework guides our tech to ensure it is responsible, ethical, and sustainable. For our global partners and customers, this means every technological leap we take runs on a track of strict ethical safety and compliance.
Planet: Decarbonizing the Modern Supply Chain
Real environmental action happens where the rubber meets the road. For us, that means embedding green practices into every single link of our supply chain.
We are not just talking about micro changes; we are scaling macro solutions. From launching certified zero-carbon logistics parks and expanding our fleet of new energy delivery vehicles to significantly scaling up our green electricity consumption, we are shrinking our carbon footprint where it matters most. By combining circular packaging with our Green Impact Initiative, we are also making it easier for millions of consumers to choose sustainability, building a greener ecosystem alongside our industry peers.
People: Tech with a Human Touch
At its core, technology should be a force for good. We believe true corporate growth must be inclusive, which is why we use our supply chain infrastructure to lift up communities and protect the people who power our business.
In a pioneering move for our industry, JD.com has taken the lead in providing comprehensive social security benefits for our full-time delivery riders. Ensuring robust protection for new forms of employment is a priority for us. Alongside creating high-quality jobs and expanding our employee care programs, we continue to leverage our logistics network to support rural development, step up during emergency disaster relief, and create meaningful career paths for individuals with disabilities.
Looking Ahead
True progress is a marathon. As we look to the future, the foundation of our strategy remains rooted in long term, sustainable growth driven by continuous technological innovation and robust supply chain capabilities.
In the words of Richard Liu, our Chairman of the Board in this year’s report, “JD.com is embracing an open and collaborative approach, working closely with industry partners to enhance efficiency and promote green development. By constantly coupling our commercial success with deeper social value, we aim to build greater resilience in a rapidly evolving landscape, ultimately contributing to a better future for our users, partners, and society at large.”
To dive deeper into our data and initiatives, read the full report at https://ir.jd.com/esgcsr
(vivian.yang@jd.com)
JD Auto to Ramp up Anti-Virus Car Maintenance Support
