- Mar 31, 2021
- Business Update
JD Auto Opens Its First Self-Operated Car Maintenance Store
by Vivian Yang
JD Auto Services opened its first self-operated car maintenance store on Mar. 28 in Shijingshan district of Beijing, which serves as a new benchmark for the quality, services and prices of the e-commerce giant’s omni-channel car maintenance products and services.
“JD.com’s self-operation model has long been rooted in consumers’ mindset, becoming a synonym for high standards,” said Yong Tang, head of JD Auto Service at the store opening ceremony in Beijing. “The plan to open a self-operated store is driven by our inherent business needs to dive deep into the industry and involve more partners to bring a better service experience to car owners.”
Opening ceremony of JD Auto Services’ first self-operated store
The store’s services include supply chain guaranteed automotive products, worry-free 7-day return policy, standardized services from professional technicians, hourglass-timed service delivery, dedicated customer service hotlines, and more.
As part of the new store opening celebration, JD Auto Services also joined hands with the trendy car wash brand “Late Night Car Wash” (深夜洗车房) to provide rich experiences for its customers, further extending its offers to more scenarios. Customers of the new store can enjoy the car wash’s services at a favorable price. The car wash, which only opens at night time, offers car beauty services and provides a club-style social space targeting young car owners, where they can chat, drink tea and coffee, take fancy photos for their cars and even watch live shows.
Late Night Car Wash
To date, through brand authorization and franchising chains, JD Auto Services’ offline network has covered 1,200 car maintenance stores in 163 cities across the country.
Meanwhile, JD Auto will continue to open self-operated car maintenance stores in different cities, such as Tianjin, Shanghai, Suzhou, Xi’an and more. These stores will also act as the training hubs for JD Auto Services’ network in the aspects of store management, technician skills, services improvement and more.
“The automotive aftermarket has a strong emphasis on local life services,” Tang pointed out. “JD Auto Services can leverage its integrated online and offline platforms to provide customers within 3 kilometers with more professional and efficient car maintenance services, and play an active role in promoting the overall service quality of the industry.”