Mar 16, 2020|
JD Becomes World’s First E-Tailer to Supply Kiwifruit Directly from Zespri
by Yuchuan Wang
On March 16th, JD.com signed a contract with Zespri, the world’s largest marketer of kiwifruit, becoming the world’s first online retailer to supply Zespri kiwifruit from the brand directly to consumers. Given COVID-19, this contract was signed remotely online, instead of in person.
As part of the agreement, JD’s online and offline fresh food businesses, JD Fresh and 7FRESH, will procure over 1.2 million trays (3.3 kg per tray) of Zespri’s kiwifruit from New Zealand this year. With the renewed contract, Zespri’s sales on JD are expected to exceed RMB 300 million annually.
Since the launch of Zespri’s flagship store on JD in 2017, sales of the brand have increased more than 14 times. In 2019, sales of the company’s kiwifruit on JD exceeded RMB 200 million in November. Kiwifruit is especially popular with middle class consumers who are focused on health and nutrition.
“JD is Zespri’s key partner in China in brand promotion, consumer operation and lower-tier city penetration,” said Michael Jiang, General Manager of Zespri Greater China. According to JD’s data, 60% of customers of Zespri products are JD PLUS members and 75% are married. In 2019, sales of Zespri in 4th to 6th tier cities increased 46% year-on-year.
This year’s first Zespri kiwifruit harvest will begin selling on JD in April. The brand’s premium SunGold kiwifruit will launch pre-order across JD’s online platform and offline supermarkets on March 23rd.
As Chinese consumers are increasingly buying fresh food online, JD has leveraged its “new infrastructure”, including digital supply chain and cold-chain logistics expertise to source globally. The success of this has been proven during COVID-19. From January 20th to February 18th, JD Fresh sold over 88,000 tons of fresh produce to nationwide customers.
Apr 29, 2024|
JD.com Teams Up with Brands to Launch “Trade-in Alliance for Household Appliances and Home Goods”
JD.com recently announced the “Trade-in Alliance for Household Appliances and Home Goods” in collaboration with over 100 renowned brands. This initiative, unveiled on April 27, aims to expand and enhance trade-in services across China and has already been successfully implemented in 20 provinces and cities.
The Trade-in Alliance allows consumers to access JD’s trade-in services for an extensive range of products, covering over 200 subcategories including TVs, refrigerators, washing machines, air conditioners, and more. The initiative caters to a growing demand, with more than 16 million users leveraging JD’s platform since 2023 to exchange their old household items for new ones. This represents a 200 percent increase in first-time users year-on-year.
To further enhance the customer experience, JD.com has introduced the “Three Free & Four Unlimited” trade-in service. This service includes complimentary door-to-door pickup, disassembly, and handling of old goods. Additionally, it places no restrictions on the trade-in items regarding their original purchase channel, brand, age, or condition. With just four simple clicks on the JD app, users can receive generous discounts from their old goods and enjoy the convenience of JD’s one-stop trade-in services.
JD.com also utilizes its logistical strengths to extend these services to even the most remote areas of China. For instance, customers living in Tibet at an elevation of 4,300 meters can now easily access JD’s trade-in options, including doorstep delivery and recycling of old appliances.
The Trade-in Alliance is built on six foundational pillars: service capabilities, brand support, marketing initiatives, industry chain synergies, omni-channel development, and category cooperation. By fostering closer partnerships with leading brands in the household appliance and home goods sectors, JD.com is setting a new standard for hassle-free trade-in services, offering unparalleled convenience and value to consumers nationwide.
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