JD Books Introduces Newbery Medal Book Set in Collaboration with 8 Publishers

JD Books Introduces Newbery Medal Book Set in Collaboration with 8 Publishers

by Vivian Yang

JD Books initiated a collaboration with eight publishing houses in China to develop a special set of Newbery Medal-winning children’s books introduced online on Apr. 23.

To prepare this book set, JD Books worked with eight publishers collectively to identify selection criteria and sifted the best from the bests. Eventually, 20 classic storybooks, which have all been translated into Chinese, were selected as the first standard-setting collection. The time period in which the books won Newbery Medals spans near a century from 1922 to 2018.

“This book set covers a wide range of themes including life, growth, love, friendship, adventure and more,” said a representative of JD Books. “There is always a book that can help children handle their growing pains and support their healthy development.”

For a long time, the promotion of Newbery Medal books in China has been facing the issues of decentralized copyright holders and lack of translation standards. To break the status quo, JD Books worked to put together premier resources from multiple publishers and reached a consensus with all to introduce the new Newbery Medal book set, providing high-quality and convenient reading choices for Chinese children.

The book combo sets a new benchmark for future collaboration on book selection and promotion for award-winning children’s books via JD’s platform. Also, it is an important demonstration of JD Books’ ability to use the Customer-to-Manufacturer (C2M) model to identify market demand, create popular products and pool resources to generate incremental growth for its partners, according to the representative of JD Books.

Founded in 1922, the Newbery Medal was named for British publisher of books John Newbery (July 9, 1713 – December 22, 1767), considered “The Father of Children’s Literature”, who first made children’s literature a sustainable and profitable part of the market. It is awarded annually by the Association for Library Service to Children, a division of the American Library Association, to the author of the most distinguished contribution to American literature for children. It is also known as the Oscar of children’s literature that has been widely welcomed by kids around the world.

 

(vivian.yang@jd.com)

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