Apr 26, 2021|
WRC Connected 2021: Proximity Advantages will Drive Even Faster Delivery Speeds
by Ella Kidron
Chinese consumers can expect even faster delivery speeds in the future thanks to proximity advantages. Mr. Chenkai Ling, Vice President of JD.com, and Head of Strategy, JD Retail, shared his views on this during the World Retail Congress’ WRC Connected 2021 virtual event on Apr. 26. The discussion was moderated by Benjamin Zheng, lead partner of global strategy consulting firm EY-Parthenon.
“With the booming of e-commerce, especially after JD joined this domain, I think in China delivery speed already reached a very high standard,” said Ling, referring to the fact that nationwide same-day and next day delivery has become standard in the country. “But with the expansion into more categories of e-commerce, especially FMCG and fresh products, and also during this pandemic period, consumers’ demand for quicker fulfillment has become more and more apparent.” Combining the technology and retail expertise of retailers like with the proximity advantages of brick and mortar stores can enable faster delivery speeds than before.
“To put it into perspective, previously when a new product launched, for example a cellphone, we would work together with a brand to anticipate sales and then store these products into our warehouses closest to the consumer,” said Ling.
Right now with an advanced on-demand fulfillment network, we can help equip those brick and mortar stores that are closest to the customer with some capabilities so that they can act as an extension of our fulfillment network, which means fewer miles traveled, lower costs and faster speeds than before,” he added. JD has already achieved delivery within 30 minutes in several categories and the company expanding the service to more categories.
In March, JD announced an equity investment in Dada Group, China’s leading local on-demand delivery and retail platform of US$800 million in newly issued ordinary shares of Dada, which is also JD’s long-term partner in on-demand. “With that investment, both of us will facilitate and promote an expansion of the -demand fulfillment delivery, which can better suit the needs of Chinese consumers’ higher demands on delivery speed,” shared Ling.
Watch the whole session by registering for Retail Connected 2021 here.
Chenkai Ling, JD.com speaks with Benjamin Zheng, EY at Retail Connected 2021
Apr 18, 2024|
JD Super’s Ninth Annual “Baby Party” Campaign: Supporting Families with Newborns
JD Super, JD.com’s omni-channel supermarket division, successfully concluded its ninth annual “Baby Party” campaign, which ran from April 1st to 14th. Collaborating with leading brands from home and abroad, the campaign introduced new products and services designed to improve the shopping experience and reduce expenses for families with newborns.
Pioneering services included the “Fresh Milk Powder Express,” guaranteeing delivery of farm-to-consumer baby formula within 28 days, and the “Free Diaper Offers for Newborns” initiative, set to distribute one million diaper packs annually. Moreover, the “Life’s First Bottle” project significantly reduces the costs of high-quality milk bottles by offering them exclusively online at a 50% discount.
JD Super’s specialized after-sales services extend to over 90% of the company’s self-operated products, offering services such as free returns or exchanges. Another highlight was the introduction of the Chun Rui milk formula, developed in partnership with Feihe, a leader in infant milk production. This collaboration ensures top-quality products at better value for families.
Additionally, JD Super launched an online portal dedicated to public welfare activities, which promotes cost-saving measures, shares knowledge on baby care, and supports charity initiatives.
As part of its commitment to philanthropy, JD Super donated essential baby supplies valued at over one million yuan to 1,000 families in the economically disadvantaged Liangshan Yi Autonomous Prefecture of Sichuan Province, supporting local parents in this region.
The 2024 Report on Cost of Childbearing and Childrearing in China shed light on the challenges faced by parents, including limited free time and growing anxiety over rising costs and product safety. JD Super aims to mitigate some of these concerns by providing support to families nationwide.
Apr 11, 2024|
JD.com Bolsters Video Content Creation with One Billion Yuan Investment
On April 10, 2024, JD.com announced an investment of one billion yuan in cash incentives aimed at attracting a wider pool of video content creators and institutions to its platform. This initiative underscores JD’s commitment to leveraging the power of short videos and live streams in innovating the online shopping journey for its users and providing brand merchants with novel avenues for growth.
According to the “China Internet Audiovisual Development Research Report (2024),” 71.2% of surveyed users engage in online shopping through watching short videos and live streams, with over 40% identifying them as their primary channels of consumption. This trend underscores the growing influence of video content on consumer purchasing behavior.
JD’s approach to cultivating a vibrant content ecosystem is multifaceted. For individual content creators, the platform offers generous cash subsidies across more than 20 product categories, including electronics, home appliances, fashion, and health, to name a few. Creators who meet the platform’s recruitment criteria can receive weekly bonuses of up to 30,000 yuan, alongside additional incentives such as video playback subsidies and sales commissions.
On the institutional front, JD has established a separate five-million-yuan incentive program. Institutions that successfully onboard a significant number of influencers will receive generous monthly cash subsidies. JD will also provide one-on-one guidance and support to enhance these institutions’ operational effectiveness on the platform.
A key element is the prioritization of high-quality, original content. The platform intends to amplify the reach of such content through algorithms, traffic coupons, and other means, thereby ensuring a richer and more engaging shopping experience for its users.
In a bid to further elevate its content offerings, JD is also in the process of incubating top-tier influencers, with plans to cultivate 100 star influencers by year-end. This initiative builds on the substantial growth witnessed in JD’s content ecosystem over the past year, marked by a 300% increase for “trial + review” videos in key metrics such as orders, user base, and viewing duration. Notably, during the Singles’ Day Grand Promotion in 2023, JD’s video challenges initiative generated nearly 100 million yuan in transactions, showcasing the immense potential of content-driven e-commerce.
JD.com’s latest investment reflects its ongoing dedication to innovation and excellence in e-commerce. By fostering a dynamic and creative content community, JD aims not only to enhance the shopping experience for its users but also to empower creators and institutions with new opportunities for growth and success.
JD Books Introduces Newbery Medal Book Set in Collaboration with 8 Publishers
