Jun 5, 2020|

JD Celebrates Third Anniversary for Its Green Stream Initiative


by Ling Cao

On June 5th, JD provided an update on its sustainable strategy, the Green Stream Initiative, which was launched three years ago.

This month,  the first demonstration park for trash sorting at JD’s Beijing Asia No.1 logistics park will be launched, including labels with trash disposal guidance for packages, and arrange a special area for trash sorting. The project serves as a trial at JD’s own logistics parks, as well as a way to educate customers when they receive orders.

JD’s trash disposal guidance for packages

To date, JD’s Green Stream Initiative has partnered with over 200,000 merchants, and impacted hundreds of millions of customers, helping promote a green living philosophy. The company’s green recycling boxes have been used through supply chain 160 million times in over 30 cities around China, equivalent to every one of Chengdu’s 16 million residents purchasing on JD once and the boxes being used 10 times.

JD also operates 5,000 new energy vehicles, which traveled a total of 810 million kilometers, saving enough gas to fill 54 Olympic-sized swimming pools. By using slimmer tape and lighter plastic bags, JD has prevented from generating 50,000 tons of plastic waste. The company has also reduced 1.3 million tons of paper waste by going paperless and using lighter and recycled boxes. JD also implemented a smart packaging recommendation system in its warehouses to provide technology-driven guidance on the best cardboard size for a certain parcel, while the accuracy rate is 96.5%.

JD’s new energy vehicles

Jie Ji, head of JD’s Green Stream Initiative said, “We celebrate three year anniversary of the launch of this project. Going forward, JD will continue to work with industry partners to promote sustainable practices.”

Other highlights of JD’s program include:

  • JD expanded doorstep box recycling program nationwide in 2019. A total of 5.7 million boxes and 3.5 million toys and books have been recycled.
  • In 2019, JD Logistics joined the Science Based Targets initiative (SBTi), an ambitious global campaign aimed at driving corporate action on climate change.
  • In 2020, the Green Stream Initiative was named one of the Lighthouse Projects by World Economic Forum.
  • In 2020, JD partnered with the World Wide Fund for Nature (WWF) for the third year to support the Earth Hour event and launch another round of its box recycling program.

As the 618 Grand Promotion is ongoing and expect to generate a massive amount of delivery packages, as China’s largest retailer, its JD’s responsibility to leverage its green strategy efforts to reduce waste and make the planet cleaner. This is the long-term strategy JD will continue to aggressively pursue.