On August 16, 7Fresh Coffee, JD.com’s freshly made beverage brand, has opened its first 24-hour smart robotic shop at Galaxy SOHO in Beijing, and it’s already breaking records.

Filter this: At the opening, the shop’s automated barista robot ground out 202 cups of coffee in one hour, setting a new Guinness World Record for the “Most Cups of Coffee Served by a Robot Barista in One Hour.” Holy Espresso!!

The new shop brings together automated coffee preparation and digital ordering to offer customers a fast, consistent and highly customizable coffee experience around the clock. Coffee-o’clock is now 24/7!

From grinding beans and extracting espresso to flavor mixing and cup dispensing, the preparation process is automated, with a single drink completed in under 30 seconds in normal operations.

Customers can order through the JD.com App or in-store self-service screens, and watch their drinks being prepared on screens inside the store. They can also customize coffee strength and sweetness to their preference, offering greater choice while maintaining consistency in every cup. Hasta Barista, Baby!

Behind the experience, the shop integrates JD.com’s AI model with embodied AI technology from its robotics technology partners. 7Fresh Coffee also applies AI to flavour development and personalized recommendations, combining data insights with product expertise to test flavor profiles, explore new recipes and better understand consumer preferences.

The opening attracted both local customers and international visitors curious to experience the new format, while a 24-hour livestream from the store also sparked discussion online.

For 7Fresh Coffee, the Guinness World Record goes beyond speed. It demonstrates how automation, AI-supported product development and consumer insights can come together to make everyday coffee service faster, more consistent and more personalized, while giving customers greater choice and convenience around the clock.

(vivian.yang@jd.com)